~1.18 billion mobile subscribers — world's second-largest mobile market
Time Zone
IST — Indian Standard Time (UTC+5:30). No Daylight Saving Time. Entire country is a single time zone.
Two-Way SMS Supported
Yes
Number Portability Available
Yes — Mobile Number Portability (MNP) fully operational
Concatenated Messages Supported
Yes* — with caveats depending on Sender ID type
Message Length (Single SMS)
160 characters (GSM-7) or 70 characters (UCS-2/Unicode)
MMS Support
Converted to SMS with embedded URL — no native MMS delivery from international platforms
Sending to Landline Numbers
Not possible — API throws error 21614; account not charged
Primary Gateway Options
Domestic (DLT-registered, via Indian TSPs) and International (via ILDO connections)
Key Regulatory Body
TRAI — Telecom Regulatory Authority of India
Primary Regulation
TCCCPR 2018 (Telecom Commercial Communications Customer Preference Regulations), last amended February 12, 2025
Mandatory DLT Registration
Yes — for ALL domestic commercial SMS. Required since February 28, 2019.
International Route Available
Yes — ILDO route; no DLT required; bypasses DND; different restrictions apply
2. Kerangka Regulasi
India memiliki salah satu ekosistem regulasi SMS komersial yang paling terstruktur dan berteknologi canggih di dunia. Pada intinya adalah TCCCPR 2018 — kerangka kerja bertenaga blockchain yang mengatur setiap pesan komersial yang dikirim ke pelanggan seluler India. Memahami kerangka kerja multi-layer ini sangat penting sebelum SMS tunggal dikirim.
2.1 TRAI - Otoritas Pengatur Telekomunikasi India
Otoritas Pengatur Telekomunikasi India (TRAI), didirikan berdasarkan Undang-Undang TRAI 1997, adalah otoritas pengatur puncak untuk telekomunikasi di India. TRAI mengeluarkan peraturan, arahan, dan perintah yang mengatur A2P SMS dan komunikasi komersial. Instrumen utamanya untuk kepatuhan SMS adalah Telecom Commercial Communications Customer Preference Regulations (TCCCPR), pertama kali diberlakukan pada tahun 2018 dan diubah secara signifikan pada Februari 2025
2.2 TCCCPR 2018 - Kerangka Inti (Diubah 12 Februari 2025)
Peraturan Preferensi Pelanggan Komunikasi Komersional Telekomunikasi (TCCCPR), 2018 diberitahukan pada 19 Juli 2018 dan mulai berlaku penuh pada 28 Februari 2019. Mereka menggantikan TCCCPR 2010 sebelumnya. TCCCPR 2018 adalah instrumen hukum utama India untuk mengatur SMS komersial dan komunikasi suara dan terkenal secara global sebagai kerangka peraturan telekomunikasi pertama di dunia yang menerapkan teknologi blockchain (Distributed Ledger Technology/DLT) untuk tata kelola komunikasi komersial.
Peraturan ini memiliki tujuan ganda: melindungi konsumen dari Komunikasi Komersional yang Tidak Diminta (UCC/spam), sambil memungkinkan bisnis yang sah untuk berkomunikasi dengan pelanggan yang telah menyetujui atau menetapkan preferensi yang sesuai.
Tonggak penting dalam evolusi TCCCPR:
19 Juli 2018: TCCCPR 2018 diberitahukan - adopsi DLT yang diamanatkan, pendaftaran Pengirim/Entitas Utama, daftar putih templat.
28 Februari 2019: Penegakan penuh dimulai.
November 2020: Batas waktu pendaftaran DLT wajib untuk semua entitas yang mengirim SMS komersial.
1 Februari 2021: Penggosokan template sepenuhnya diberlakukan — templat yang tidak terdaftar diblokir di tingkat jaringan.
1 Oktober 2024: CTA (Call-to-Action) Whitelisting dan Variable Tagging diamanatkan — semua URL/tautan dalam pesan harus disetujui sebelumnya; semua variabel template harus diberi tag sebelumnya.
12 Februari 2025: Amandemen utama - sistem akhiran kategori pesan baru (-P, -S, -T, -G), kategori Layanan Eksplisit dihentikan, mekanisme pengaduan UCC yang lebih ketat, otentikasi biometrik ditambahkan ke pendaftaran, penerapan honeypot diamanatkan.
6 Mei 2025: Aturan akhiran header efektif - semua header SMS secara otomatis membawa akhiran -P, -S, -T, atau -G ditambahkan oleh TSP selama penggosokan DLT.
2.3 DLT - Mesin Blockchain yang Memberdayakan Ekosistem SMS India
Teknologi Buku Besar Terdistribusi (DLT) adalah platform berbasis blockchain yang mendukung semua SMS A2P domestik di India. Setiap entitas yang mengirim SMS komersial di India — baik bank, perusahaan e-commerce, rumah sakit, atau startup — harus terdaftar pada platform DLT yang dioperasikan oleh salah satu operator telekomunikasi resmi India. Platform DLT:
Mencatat semua pendaftaran Entitas Utama (PE) dan ID Entitas unik
Memelihara registri terpusat dari semua Header SMS yang disetujui (ID Pengirim)
Memelihara registri semua Templat Konten dan Templat Persetujuan yang disetujui
Menjalankan pembersihan real-time dari setiap SMS komersial yang keluar terhadap preferensi DND, header yang disetujui, dan templat yang disetujui
Menyinkronkan data di semua platform DLT operator — jadi pendaftaran sekali mencakup semua jaringan
Mencatat persetujuan konsumen untuk komunikasi promosi
Melacak keluhan dan memberlakukan daftar hitam pelanggar
Pada awal 2025, ekosistem DLT mencakup sekitar 250.000+ Entitas Utama terdaftar, 600,000+ Header terdaftar, dan lebih dari 55 juta templat pesan yang disetujui.
2.4 Undang-Undang Perlindungan Data Pribadi Digital, 2023 (Undang-Undang DPDP)
Undang-Undang Perlindungan Data Pribadi Digital, 2023 (Undang-Undang DPDP), diberlakukan pada 11 Agustus 2023, adalah undang-undang privasi komprehensif pertama di India. Sementara ketentuan penegakan substantifnya masih dioperasionalkan (Dewan Perlindungan Data India belum dibentuk pada awal 2026, dan Draf Aturan DPDP 2025 sedang dalam konsultasi publik), bisnis harus mempersiapkan penegakan penuh segera.
Khususnya untuk SMS, Undang-Undang DPDP menutupi kewajiban persetujuan tambahan di atas TCCCPR:
Persetujuan Granular: Nomor telepon (data pribadi) hanya dapat digunakan untuk pemasaran SMS dengan persetujuan spesifik, terinformasi, diberikan secara bebas, tanpa syarat, dan tidak ambigu. Selimut atau persetujuan yang dibundel (misalnya, kotak centang S&K umum) tidak lagi cukup.
Batasan Tujuan: Persetujuan yang diperoleh untuk satu tujuan (misalnya, peringatan pengiriman e-commerce) tidak dapat digunakan kembali untuk SMS promosi tanpa persetujuan baru.
Hak Penarikan: Pelanggan dapat menarik persetujuan kapan saja; penarikan harus semudah pemberian persetujuan.
Kewajiban Fidusia Data: Bisnis yang memproses nomor telepon untuk SMS adalah 'Data Fiduciari' dengan kewajiban termasuk minimalisasi data, akurasi, keamanan, dan penghapusan setelah tujuan selesai.
Manajer Persetujuan: Kategori institusional baru — Manajer Persetujuan terdaftar — akan mengelola persetujuan pelanggan di seluruh platform.
Lingkup Ekstrateritorial: Undang-Undang DPDP berlaku untuk setiap entitas di luar India yang memproses data pribadi warga negara India sehubungan dengan penawaran barang atau jasa di India.
Hukuman berdasarkan Undang-Undang DPDP: Hingga ₹50 crore (~ USD $6 juta) per instans untuk memproses data tanpa persetujuan yang sah; hingga ₹250 crore (~ USD $30 juta) per insiden untuk pelanggaran data.
Telecom Act, 2023: The new Telecommunications Act (replacing the Telegraph Act, 1885) reinforces powers around subscriber data, interception, and commercial communications.
IT Act, 2000 (Sections 43A & 72A): Currently the operative data protection law pending DPDP Act enforcement — imposes liability for breach of sensitive personal data.
Consumer Protection Act, 2019 & CCPA Guidelines (2023): Prohibit 'dark patterns' in digital consent collection. Directly relevant to opt-in flows and subscription traps in SMS marketing.
RBI Circular on Digital Payment Security Controls (2021): For banking/fintech entities — mandates specific standards for OTP and transactional SMS delivery.
SEBI Circular on Investor Communication: Securities-related SMS must comply with SEBI guidelines in addition to TCCCPR.
India offers two fundamentally different SMS delivery routes for businesses, each with distinct requirements, capabilities, and trade-offs. Understanding which route is right for your use case is the most important decision before you begin.
Feature
Domestic Route
International (ILDO)
Notes
Who can use it
India-registered entities (or via a registered Indian aggregator)
Any entity worldwide
International companies need DLT only for domestic route
Bypasses DND entirely — but only for genuine transactional/opted-in promo
International bypasses DND but content still screened
Promotional SMS
Supported — with DLT-registered template and DND scrubbing (10 AM–9 PM)
Restricted — limited to non-DND numbers in daytime hours without opt-in
For promotional at scale, domestic route preferred
OTP / Transactional
Supported 24/7 via Service Implicit category
Supported 24/7 if truly transactional/OTP
Both routes support OTP well
Time Restrictions
Promotional: 10 AM–9 PM IST only. Service/Transactional: 24/7.
Promotional without consent: 10 AM–9 PM, non-DND only. Opted-in/OTP: 24/7.
Same window regardless of route for promo
URL Shorteners
Blocked — all URLs must be CTA-whitelisted (since Oct 1, 2024)
Generally not allowed — may be filtered
No shortened URLs on either route
Delivery Reports (DLR)
Reliable for transactional/service. Promotional may vary.
Unreliable for promotional (best-effort)
Domestic route provides better DLR
Brand Visibility
Full brand header visible (e.g., VM-HDFC-T)
No brand — random short code shown
Domestic wins for brand trust
Best For
Recurring communications, OTP, marketing campaigns, full compliance
International businesses, one-off OTP, testing
Most serious India programmes use domestic
⚠️ Which Route Is Right for You?
If you are an India-registered entity or have a local Indian business entity — use the Domestic Route via DLT registration for full brand visibility, reliable delivery, and promotional capability. If you are an international company with no Indian entity and primarily need OTP/transactional messages — the International (ILDO) Route can work without DLT registration, but you'll lose brand identity (random short code shown) and promotional capabilities are severely limited. Not sure which path makes more sense for your business? Our team can assess your use case and recommend the right route from day one — saving you weeks of trial and error.
4. DLT Registration — The Complete Step-by-Step Process
🚨 Critical: No DLT = No Delivery
Since February 2021, telecom operators have been fully enforcing DLT scrubbing. Any SMS submitted to the domestic route from an unregistered entity, with an unregistered header, or matching no approved template will be silently dropped at the network level. The sender receives no error — the message simply never arrives.
4.1 DLT Platforms — Choose One, Covers All
TRAI authorises major Indian telecom operators to host DLT platforms. You only need to register on ONE platform — all DLT platforms are synchronised with each other, so your Entity ID, Headers, and Templates are automatically available across all operators' networks.
DLT Platform
URL & Notes
Airtel DLT (Recommended)
dltconnect.airtel.in — Strong support, fast approvals. Recommended for most businesses.
Jio TrueConnect
trueconnect.jio.com — Popular, good UI. Registration fee: ₹5,900 incl. GST.
Vodafone Idea (VILPOWER)
vilpower.in — Vodafone Idea's platform.
BSNL DLT
ucc-bsnl.co.in — Government operator; slightly different process.
smartping.live — Used by some aggregators; recommended for faster approvals by some providers.
MTNL
ucc-mtnl.in — Delhi/Mumbai government operator
⭐ We're With You Every Step of the Way
Choosing the right DLT platform matters — some have faster approval queues, better support, and more intuitive interfaces than others. Our team knows exactly which platforms process applications fastest and where common bottlenecks occur. We can guide you to the right platform and submit your application correctly the first time, avoiding the back-and-forth that delays most first-time registrants by weeks
4.2 Stage 1: Principal Entity (PE) Registration
The Principal Entity (PE) is your company or organisation — the legal entity that authorises commercial SMS to be sent on its behalf. Registering as a PE is the foundation of the entire process. Upon approval, you receive a unique PE ID (Entity ID) that must be passed in the message payload of every SMS you send.
Registration Types:
Enterprise (Principal Entity): For any company, institution, or individual that wants to send SMS to its own customers. This is what most businesses register as
Telemarketer: For SMS aggregators, resellers, and CPaaS providers that transmit commercial SMS on behalf of other businesses. If you are a CPaaS platform, you register as a Telemarketer (or both).
Documents Required for PE Registration:
PAN Card: Business PAN card (mandatory — primary KYC document)
Business Registration: Certificate of Incorporation (for companies) / Partnership Deed / Shop & Establishment Certificate / any valid business licence
Authorized Signatory PAN & Aadhaar: KYC documents of the person signing on behalf of the entity
Letter of Authorization: On company letterhead, authorising the signatory to register on behalf of the company
Valid Business Email ID and Mobile Number: Used for OTP verification and communication
2025 Amendment — Biometric Authentication: The February 2025 TCCCPR amendments mandate physical verification and biometric authentication (Aadhaar-based OTP or biometric) for all new registrations. This applies to both PE and Telemarketer registrations
Registration Fee:
PE Registration: ₹5,900 (inclusive of GST) — one-time fee. This is the standard fee across Airtel, Jio, Vodafone Idea, and most other operators.
BSNL: ₹3,300 (inclusive of GST) — slightly lower
Business Registration: Certificate of Incorporation (for companies) / Partnership Deed / Shop & Establishment Certificate / any valid business licence
Approval Timeline:
Entity approval typically takes 24–72 working hours if all documents are correct and complete. Common reasons for delay include mismatches between company name and PAN card, unclear document scans, or missing authorisation letters.
⭐ We're With You Every Step of the Way
PE registration rejections are surprisingly common — documents in regional languages need translation, company names must exactly match the PAN card, and KYC requirements are strictly interpreted. Our team prepares your entire registration package before submission, reviews every document for accuracy, and handles any queries from the operator's verification team. Most of our clients get approved in 24–48 hours.
4.3 Stage 2: Header (Sender ID) Registration
A Header (formerly called Sender ID, now officially termed 'Header' in TRAI regulations) is the unique 6-character alphanumeric identifier that appears as the 'from' name on the recipient's phone. It must represent your brand name or service.
Header Format Rules:
Length: Exactly 6 characters for transactional/service headers
Case: Uppercase alphabetic (A–Z) only — no numbers in the 6-char header itself (numbers appear in the operator prefix)
Brand Relevance: The header must be clearly identifiable as your brand or service. Generic headers (e.g., ALERTS, NOTICE, UPDATE) are rejected
Uniqueness: A uniqueness check is enforced — if another entity already has your desired header, you must choose a different one
Supporting Document: If the header doesn't obviously correlate with your company name, upload a document proving the relationship (trademark certificate, brand guidelines, etc.)
Header Types (Pre-2025 Amendment Classification):
Header Type
Description
Promotional Header
6-digit numeric (e.g., 654789). For marketing/promotional SMS to non-DND numbers. Displayed as a numeric ID to recipients.
Transactional / Service Header (Other)
6-character alphanumeric brand header (e.g., HDFC, SWGGY, AMZN). For OTPs, transaction alerts, service messages. Displayed with operator prefix (e.g., VM-HDFC-T).
May 2025 Update — Header Suffix System:
From May 6, 2025 (per TCCCPR 2025 Amendment), all SMS headers automatically carry a suffix appended by the telecom operator during DLT scrubbing, indicating the message category. Businesses do NOT need to change anything — this is applied automatically by the TSP.
Suffix
Category & Description
-T (Transactional)
OTPs, bank alerts, transaction confirmations, balance alerts. Triggered within 30 minutes of a customer-initiated transaction. No explicit consent required.
-S (Service)
Service Implicit messages — updates to existing customers about products/services they actively use (warranty info, delivery updates, balance alerts, software upgrades). Based on inferred consent from the customer relationship.
-P (Promotional)
Marketing and advertising messages. Also now covers former 'Service Explicit' category (post-May 2025). Requires DND compliance and promotional time window. Only sent to subscribers who have not blocked promotional messages or have given explicit consent.
-G (Government)
Messages from Central/State Government or TRAI-authorised agencies. Exempt from DND restrictions. Can be sent at any time.
⭐ Service Explicit Category — Discontinued May 7, 2025
The 'Service Explicit' category (which required proof of user consent and allowed service messages with a recommendation component) was discontinued effective May 7, 2025. All existing Service Explicit templates were automatically migrated to the Promotional (-P) category with the same content and header retained. Businesses previously using Service Explicit templates should review whether their messages are now being treated as promotional (subject to DND scrubbing and time window restrictions).
Header Fee:
Sender ID/Header Registration: ₹590 per header per year — annual renewal required.
Additional headers for the same entity cost the same annual rate.
Header Approval Timeline:
Header approval typically takes 1–3 working days. Unused headers (no traffic for 90 days) are automatically deactivated by operators and must be re-registered.
⭐ We're With You Every Step of the Way
Header selection is deceptively tricky — your chosen 6 characters must be brand-relevant, not already taken, and must pass the operator's approval review. We've seen companies waste days on rejected headers. We advise on the right header choice upfront, check availability before you apply, and prepare the supporting brand documentation to get approval the first time
4.4 Stage 3: Content Template Registration
Every single SMS you intend to send must match a pre-approved Content Template registered on the DLT platform. This is non-negotiable. A message that doesn't match an approved template is silently blocked at the network level. There is no error message; the SMS simply disappears.
Template Categories:
Category
Rules & Use Cases
Transactional (-T)
Triggered within 30 minutes of a customer-initiated transaction. OTPs, bank alerts, payment confirmations, login codes, refund notifications. No DND restrictions. Can be sent 24/7. Variables like OTP code, amount, date, account number are allowed.
Service Implicit / Service (-S)
Communications to existing customers about products/services they currently use, based on inferred consent from the existing relationship. Delivery updates, warranty alerts, software upgrades, balance reminders, appointment confirmations. No explicit consent needed. Can be sent 24/7. Cannot contain promotional content.
Promotional (-P)
Marketing messages promoting products or services. Only sent to subscribers who have not blocked promotional communications (DND-compliant) or who have given explicit digital consent. Time-restricted: 10 AM – 9 PM IST only. Promotional content mixed with any other category = treated as Promotional.
Government (-G)
Central/State Government or TRAI-authorised communications. Exempt from all DND and time restrictions.
Template Formatting Rules:
Brand Name Required: Every template must include your brand name (complete business name, brand name, or trademark) in the content field. This is mandatory.
Variables (Placeholders): Dynamic content (OTP codes, names, amounts, order IDs, dates, tracking numbers) is represented by the placeholder {#var#} in templates. A maximum of 5–6 variables is allowed per template. Variables must be pre-tagged by purpose (since October 1, 2024).
Variable Tagging (October 1, 2024 Mandate): Each variable must be tagged according to its type — e.g., OTP, amount, account number, date. This prevents misuse of open-ended variables to inject spam content. Variables can only carry the specific data type for which they're tagged.
Template ID: Each approved template gets a unique Template ID that must be passed in the message payload alongside the PE ID.
Template Ownership: Once approved, the entity retains ownership of that template across all DLT platforms.
Template Registration Cost: Free — there is no charge for registering content templates.
Template Approval Time: 1–3 working days.
Template Example:
✅ Correct Template Example — OTP
Dear {#var#}, Your OTP for logging into ABCBRAND is {#var#}. Valid for {#var#} minutes. Do not share this with anyone. - ABCBRAND Variable Tags: [1] Customer name → type: Name | [2] OTP code → type: OTP | [3] Validity → type: Duration Template Category: Transactional (-T) | Header: ABCBRD
🚨 Rejected Template Example
Your {#var#} is {#var#}. {#var#} — ABCBRAND Reason: Variables not tagged by purpose. Untag open-ended variables are rejected since October 1, 2024.
⭐ We're With You Every Step of the Way
Template registration is where most businesses hit their biggest wall. The October 2024 Variable Tagging requirement alone has caused widespread confusion and registration failures. Our team writes and structures your templates to TRAI specifications, selects the right category (transactional vs service vs promotional), tags all variables correctly, and pre-screens every template before submission. We also maintain your template library and update it whenever your message content changes
4.5 Stage 4: CTA Whitelisting (Mandatory Since October 1, 2024)
Effective October 1, 2024, all Call-to-Action (CTA) elements in SMS templates — including URLs, app download links (APKs), OTT platform links, and any clickable content — must be pre-whitelisted on the DLT platform before they can be included in messages. Any message containing a non-whitelisted URL is automatically scrubbed (blocked) during delivery.
CTA Whitelisting Rules:
Mandatory Pre-Approval: Every URL, app link, or OTT link intended for use in SMS must be submitted and approved via the DLT platform before use.
No Public URL Shorteners: Shortened URLs (bit.ly, tinyurl, etc.) are blocked. Use full branded URLs or dedicated branded short domains.
Domain Ownership Proof: You must demonstrate ownership or authorised use of the URL/domain you wish to whitelist.
Scope: Covers all URLs, APK download links, OTT links (WhatsApp, Telegram, etc.) — any clickable or callable element.
Existing Templates: All previously approved templates containing URLs must be updated and the URLs whitelisted — retroactively applied.
⭐ We're With You Every Step of the Way
CTA Whitelisting has been one of the biggest sources of delivery failures since October 2024. Many businesses didn't realise their existing templates were being blocked until they noticed delivery drops. We audit your entire template library for CTA compliance, whitelist all your approved domains correctly, and set up a process to whitelist new URLs before your campaigns go live — so you never face a surprise block.
4.6 Stage 5: PE-TM Binding (Linking Your Provider)
The final step before you can send via a Telemarketer (your SMS provider/CPaaS platform) is the PE-TM (Principal Entity – Telemarketer) Binding. This creates a formal, DLT-recorded relationship between your entity and your chosen provider, authorising them to send messages on your behalf.
Log in to your DLT account after PE registration is complete.
Navigate to 'Telemarketer Request' or equivalent section.
Search for your SMS provider/CPaaS by their registered Telemarketer ID (your provider will give you this ID). Add them and submit the binding request.
The Telemarketer must accept the binding request from their side.
Once bound, your provider can transmit messages using your registered headers and templates.
TCCCPR 2025 Restriction: The maximum number of intermediaries between the Principal Entity and the end Telemarketer is now limited (typically one aggregator between PE and final TSP), to ensure full traceability of messages.
⭐ We're With You Every Step of the Way
PE-TM binding sounds simple but it's a step that many businesses forget, causing puzzling delivery failures even after registration is complete. We guide you through the exact binding process for our platform, ensure the binding is confirmed on both sides, and verify end-to-end delivery before you launch.
4.7 DLT Registration Costs Summary
Item
Cost
PE Entity Registration
₹5,900 (incl. GST) — one-time, per entity. (BSNL: ₹3,300)
Additional platform registrations
Free — synced automatically after first registration
Sender ID / Header Registration
₹590 per header per year — annual renewal required
Content Template Registration
Free
CTA URL Whitelisting
Free
PE-TM Binding
Free
Telemarketer Registration (if applicable)
₹5,900 one-time + ₹590/year per header (renewal after 5 years)
Typical Total for One Entity, One Header
~₹6,490–₹7,000 for first year (one PE + one header)
Additional Headers (each)
₹590/year
4.8 Typical DLT Registration Timeline
Stage
Estimated Time
PE Entity Approval
24–72 working hours (1–3 business days)
Header / Sender ID Approval
1–3 working days
Template Approval
1–3 working days
CTA Whitelisting
1–3 working days
PE-TM Binding
Same day (both sides accept)
Total Expected Timeline (all steps, no rejections)
5–10 business days
Total with corrections/rejections (common for first-timers)
2–4 weeks
With Expert Assistance
3–7 business days (our team pre-validates everything)
5. Message Categories, DND, and Time Restrictions
5.1 The Four Message Categories (Post-May 2025)
Every commercial SMS in India must be classified into one of four categories. This classification determines: whether the message bypasses DND, when it can be sent, and what consent is required.
Category
Description & Rules
Transactional (-T)
Customer-initiated, within 30 minutes of a transaction. OTPs, bank alerts, refund info, login codes, payment confirmations. NO DND restrictions. 24/7 delivery. No consent beyond the transaction itself required.
Service Implicit (-S)
Service updates to existing customers about products/services they actively use — based on the inferred consent of an existing commercial relationship. Delivery updates, warranty alerts, balance reminders, appointment reminders, software upgrade notices. NO DND restrictions. 24/7 delivery. Cannot contain promotional content — if mixed, treated as Promotional.
Promotional (-P)
Advertising and marketing messages. Also covers former Service Explicit (post-May 2025). Subject to DND scrubbing — only delivered to non-DND subscribers or those with explicit digital consent. Time-restricted: 10 AM – 9 PM IST. Must use DLT-registered promotional template.
Government (-G)
Central/State Government or TRAI-authorised body communications. Completely exempt from DND and time restrictions. Requires TRAI-approved government header.
5.2 DND — Do Not Disturb Registry
The National Do Not Disturb (DND) Registry (also called the National Customer Preference Register / NCPR) is managed by TRAI and maintained by all telecom operators. Subscribers can register to block all commercial communications or selectively block by category (financial, real estate, education, health, etc.).
DND has several levels:
Fully Blocked: All commercial communications blocked, except Transactional, Service Implicit, and Government messages.
Partially Blocked: Subscriber allows certain promotional categories. E.g., 'Receive only banking and healthcare promotions.' The DLT scrubbing system checks the promotional category tag in your template against the subscriber's allowed preferences.
Not on DND: All commercial communications permitted, subject to time window restrictions for promotional messages.
DLT scrubbing runs in real-time against the DND registry for every outgoing message. Promotional messages to fully blocked numbers are silently dropped. There is no error — the message is simply not delivered.
🎯 Explicit Digital Consent Overrides DND
If a subscriber has given explicit digital consent (via the TRAI-mandated Digital Consent Acquisition / DCA facility) to a specific sender for a specific purpose, promotional messages from that sender CAN be delivered even if the subscriber is on DND. This is a powerful exception — but the consent must be digitally recorded on the DLT Consent Register via the DCA process, which involves OTP verification from the subscriber
5.3 Promotional SMS — Time Restriction
⏰ Promotional SMS: 10:00 AM – 9:00 PM IST Only
All Promotional (-P) SMS messages may only be delivered between 10:00 AM and 9:00 PM Indian Standard Time (IST, UTC+5:30). India is a single time zone — there is no regional adjustment needed. Messages sent outside this window (9:01 PM – 9:59 AM) are blocked at the DLT scrubbing layer and are NOT queued for later delivery — they are dropped. Transactional (-T) and Service (-S) messages can be sent at any time
5.4 Digital Consent Acquisition (DCA)
The DCA facility, mandated by TRAI (Direction issued June 2, 2023), enables businesses to digitally register customer consent for receiving promotional communications. The process:
Business creates and submits a Consent Template on the DLT platform (distinct from Content Templates).
Customer is presented with the consent request (web, app, IVR, or in-person).
Customer verifies consent via OTP (triggered through the telecom operator).
Consent is recorded on the DLT Consent Register, linked to the subscriber's mobile number.
Business can then send promotional messages to that subscriber regardless of DND status.
Note: Consent via DCA is valid for 12 months from approval date and must be renewed. TRAI acknowledged in 2025 that many businesses find the DCA process restrictive and alternatives are being explored.
6. How SMS Headers Appear to Recipients
Understanding the full structure of an SMS header as it appears on a recipient's phone is important for managing customer expectations and for correctly structuring your Sender ID registration.
Header Type
Format & Example
Standard Format (Domestic)
XX-HEADER-Y (e.g., VM-HDFC-T) Where: XX = 2-letter operator+circle code | HEADER = your 6-char brand header | -Y = category suffix (-T, -S, -P, or -G, effective May 6, 2025)
Example: Vodafone Mumbai
VM-HDFC-T (Vodafone Mumbai, HDFC Bank header, Transactional)
Random 5–9 digit numeric code (e.g., 54321 or 56789012) — no brand identity visible
Government Header
Exempt from prefix requirements — shown as the registered government header
The two-letter operator+circle code (e.g., VM = Vodafone Mumbai, JB = Jio Bangalore, AD = Airtel Delhi) is automatically prepended by the carrier. Businesses do not control this prefix. If a subscriber moves from one circle or operator to another (using MNP), the prefix changes accordingly.
7. Consent Requirements
Consent requirements in India differ by message category. The most restrictive rules apply to promotional messages; transactional messages require the least formality.
Scenario
Consent Required
Transactional (-T)
No explicit consent needed — the customer's own transaction (within 30 minutes) constitutes the basis. Sending OTPs, payment confirmations to customers who transact with you requires no separate consent registration.
Service Implicit (-S)
Based on inferred consent from the existing customer/subscriber relationship. If someone is your customer, you may send them service messages related to that relationship without separate consent registration on DLT. However, must not include promotional content.
Promotional (-P) to Non-DND
No explicit consent needed if the subscriber is not on DND and the message is sent within the promotional time window. The subscriber's absence from DND implies acceptance of promotional communication within TRAI's framework.
Promotional (-P) to DND subscribers
Requires explicit digital consent recorded via DCA (Digital Consent Acquisition) — OTP-verified and registered on the DLT Consent Register. This consent overrides DND status.
Under DPDP Act (when enforced)
Granular, specific, informed, freely given consent required for use of phone numbers for marketing. Existing blanket consent must be refreshed with proper notice. Consent withdrawal must be honoured immediately.
7.1 Opt-Out Requirements
STOP / UNSUBSCRIBE: All promotional SMS campaigns must offer and honour opt-out. Standard opt-out keyword is STOP (or START to re-subscribe).
Mandatory Opt-Out Mechanism (2025 Amendment): Telecom operators are now required to include a mandatory opt-out option in promotional messages (e.g., 'Reply STOP to opt out'). This is becoming a required element of all promotional templates.
90-Day Re-Contact Rule: After a subscriber opts out, you may NOT send them a consent acquisition request for 90 days from the opt-out date.
1909 Short Code: Subscribers can report spam to their operator by SMSing to 1909 or calling 1909. Complaints can be filed within 7 days of receiving the spam message (extended from 3 days in 2025 amendment).
TRAI DND App: Subscribers can also report spam via the TRAI DND mobile app.
8. Content Restrictions
8.1 Absolutely Prohibited Content
Firearms — promotion, sale, or instruction related to weapons
Gambling — any form, including online casinos, lottery, fantasy sports with financial stakes
Alkohol — promosi minuman beralkohol kepada masyarakat umum
Phishing dan penipuan — peniruan identitas, ID Pengirim palsu, konten yang menyesatkan
Spam — pesan massal yang tidak diminta tanpa persetujuan terdaftar atau persetujuan DLT
Lalu lintas P2P melalui jalur A2P — merutekan komunikasi pribadi melalui saluran komersial untuk menghindari DLT
Rute abu-abu/perutean tidak sah — menggunakan kotak SIM atau telemarketer yang tidak terdaftar untuk melewati DLT
OTP atau pesan bermerek bank yang dikirim oleh entitas non-bank yang menyamar sebagai lembaga keuangan
8.2 Pembatasan URL dan Tautan
🔗 Tidak Ada Penyingkat URL - Semua Tautan Harus Dimasukkan ke Daftar Putih CTA
Sejak 1 Oktober 2024, SEMUA URL dalam template SMS harus: 1. URL lengkap (tidak ada penyingkat publik seperti bit.ly, tinyurl, t.co, dll.) 2. Pra-daftar putih di platform DLT melalui proses Whitelisting CTA 3. Dari domain yang Anda miliki atau diizinkan untuk digunakan Setiap SMS yang berisi URL yang tidak masuk daftar putih akan diblokir secara diam-diam selama penggosokan DLT. Ini berlaku surut untuk templat yang disetujui sebelumnya — jika Anda memiliki URL di templat lama, templat tersebut harus diperbarui dan URL dimasukkan ke daftar putih.
8.3 Aturan Khusus OTP
Pesan OTP harus dikirim melalui kategori Transactional (-T)
Pesan OTP harus cocok dengan template Transaksional terdaftar
Template OTP harus menyertakan nama merek
Kode OTP harus dalam variabel bertag {#var #} dari tipe 'OTP'
Validitas dan instruksi OTP ('Jangan bagikan') sangat disarankan
Tidak ada konten promosi yang boleh dicampur ke dalam pesan OTP — ini mengklasifikasi ulang pesan sebagai Promosi dan tunduk pada batasan DND/waktu
Untuk OTP perbankan: RBI mengamanatkan standar keamanan tambahan (tidak ada tautan yang dapat diklik dalam pesan OTP per penasihat RBI)
8.4 Sektor Keuangan (BFSI) - Aturan Tambahan
Pedoman RBI: Pesan OTP untuk otentikasi perbankan dan pembayaran harus mematuhi Kontrol Keamanan Pembayaran Digital RBI. Tidak ada URL dalam pesan OTP perbankan.
SEBI: Komunikasi pasar modal (peringatan perdagangan, pembaruan portofolio) harus mematuhi persyaratan sirkular SEBI tentang komunikasi investor.
: SMS terkait asuransi harus mematuhi pedoman komunikasi IRDAI.
Tidak Ada Header Bank Palsu: Meniru ID Pengirim bank merupakan pelanggaran pidana berdasarkan Undang-Undang TI dan IPC selain pelanggaran TCCCPR.
9. Pengkodean Pesan & Batas Karakter
Encoding
Details
GSM-7 (Standard)
160 characters per SMS segment. Concatenated: up to 6 segments = 918 characters max. Supports standard Latin alphabet + common punctuation. Available for all routes.
UCS-2 / Unicode
70 characters per SMS segment. Concatenated: up to 6 segments = 402 characters max. Required for Hindi, Tamil, Telugu, Bengali, Kannada, Gujarati, Punjabi, Marathi, and other Indian languages. Supported on domestic DLT route (Transactional/Service). Also supported on International route.
Concatenation Support
Supported with caveats — not all Sender ID types guarantee proper concatenation. Where messages are split may vary by carrier.
Indian Language Scripts
All 22 scheduled Indian languages can be sent via UCS-2 encoding. Message limits are 70 characters per segment in Unicode mode.
Special Characters
The following GSM-7 characters use 2 character slots: { } [ ] ^ ~ \ | €. Template length should account for this.
Template Character Limit
Templates may define up to 5–6 variables. The total template length including all variables must be structured for the intended encoding. A 160-character GSM-7 template can have up to the limit, with variable content added at runtime.
10. Lanskap Pembawa
India memiliki lima operator telekomunikasi utama (TSP) yang melayani lebih dari 1,18 miliar pelanggan seluler. Portabilitas Nomor (MNP) beroperasi penuh — pelanggan dapat berpindah antar operator sambil mempertahankan nomor mereka. Platform DLT secara otomatis merutekan pesan ke operator yang benar setelah portabilitas.
Operator
Details
Reliance Jio
Largest operator — ~470 million subscribers. Launched 4G in 2016, rapidly became the market leader. DLT Platform: TrueConnect (trueconnect.jio.com). MCC/MNC: 404-50, 405-857, and others.
Bharti Airtel
Second largest — ~380 million subscribers. India's oldest private telecom operator. Strong enterprise and B2B presence. DLT Platform: DLT Connect (dltconnect.airtel.in). MCC/MNC: 404-10, 404-20, and multiple others by circle.
Vodafone Idea (Vi)
Third largest — ~225 million subscribers. Result of Vodafone-Idea merger. DLT Platform: VILPOWER (vilpower.in). MCC/MNC: 404-20, 404-30, 405-028, and others.
BSNL (Bharat Sanchar Nigam Ltd)
Government-owned PSU. ~100 million subscribers. Primarily serves smaller cities and rural areas. DLT Platform: ucc-bsnl.co.in. MCC/MNC: 404-01, 404-07, and others.
MTNL (Mahanagar Telephone Nigam Ltd)
Government-owned. Operates only in Delhi and Mumbai. ~3 million subscribers. DLT Platform: ucc-mtnl.in. MCC/MNC: 404-68 (Mumbai), 404-69 (Delhi).
11. Mengirim Praktik Terbaik
Selalu Sertakan ID PE dan ID Template dalam Payload Pesan: Keduanya harus diteruskan sebagai parameter dalam permintaan SMS API Anda untuk setiap pesan. Tanpa mereka, pesan gagal menggosok DLT.
Hormati Jendela Promosi: 10:00 AM — 9:00 PM IST secara ketat. Jadwalkan kampanye untuk memastikan meskipun pengiriman API dilakukan pada pukul 20:55, pengiriman selesai sebelum pukul 21:00.
Jangan pernah mencampur konten promosi dan transaksional: Satu kalimat promosi dalam pesan layanan/transaksional mengklasifikasi ulang seluruh pesan sebagai Promosi — memicu pemeriksaan DND dan pembatasan waktu.
Gunakan URL Lengkap Saja: Semua URL harus masuk daftar putih CTA dan berdurasi penuh. Tidak ada pemendek publik. Ini sekarang adalah blok tingkat jaringan keras.
Pertahankan Aktivitas Header: Header yang tidak digunakan selama 90 hari secara otomatis dinonaktifkan. Pastikan setidaknya lalu lintas minimal untuk mempertahankan header aktif, atau perbarui secara proaktif sebelum dormansi.
Double Opt-In untuk Daftar Pemasaran: Terapkan langkah konfirmasi setelah opt-in awal. Kirim SMS konfirmasi dan aktifkan pelanggan hanya ketika mereka merespons dengan tegas.
Catatan Persetujuan Simpan: Simpan catatan tentang bagaimana dan kapan setiap pelanggan memilih, termasuk saluran, stempel waktu, kata-kata opt-in, dan bukti pendukung apa pun. Di bawah Undang-Undang DPDP (ketika diberlakukan), Anda harus membuktikan persetujuan.
Sertakan Opt-Out di Setiap Pesan Promosi: 'Balas STOP untuk memilih keluar' atau serupa. Segera hormati pilihan keluar.
Uji Template Sebelum Kampanye Massal: Kirim pesan uji ke nomor Anda sendiri sebelum meluncurkan kampanye besar untuk memverifikasi pencocokan dan pemformatan template yang benar.
Jangan Gunakan Rute Abu-abu: Perutean kotak SIM dan telemarketer yang tidak terdaftar secara aktif terdeteksi oleh sistem AI/ML dan honeypot TRAI. Hukuman termasuk pemutusan segera dan daftar hitam.
Pesan Bahasa India: Gunakan pengkodean UCS-2 untuk konten bahasa regional. Template yang berisi skrip India harus terdaftar dalam pengkodean yang benar.
Tinjau Template Setelah Pembaruan Peraturan: TRAI sering memperbarui peraturan. Kategori template, aturan variabel, dan persyaratan CTA semuanya telah berubah sejak 2021. Audit perpustakaan template Anda setelah setiap pengumuman TRAI utama.
12. Hukuman untuk Ketidakpatuhan
Violation Type
Consequence
Unregistered Commercial SMS (UTM)
Warning on first instance → Usage cap (max 20 messages/day) for 6 months on second instance → Full disconnection of all telecom resources on third/subsequent violations
Financial Disincentives (Access Providers)
TRAI may impose financial penalties on TSPs for failing to act on UCC complaints or misreporting — ranging from ₹2 lakh to ₹10 lakh per instance
Blacklisting
Registered Telemarketers found violating TCCCPR are blacklisted — barred from registering on any DLT platform and using any commercial communication resource
DPDP Act — Processing Without Consent (when enforced)
Administrative penalty up to ₹50 crore (~USD $6 million) per instance
DPDP Act — Data Breach Failure
Up to ₹250 crore (~USD $30 million) per incident
IT Act — Data Breach (current)
Civil liability up to ₹5 crore; criminal liability up to 3 years imprisonment under Section 72A for wrongful disclosure of personal data
Maximum TCCCPR Penalties on Businesses
Up to ₹50 lakh in fines under some interpretations; service termination for repeated violations
Grey Route Detection
Immediate termination of SMS services; potential criminal liability under IT Act
Using Fake/Impersonating Sender IDs
Criminal offence under IT Act and IPC — fraud, cheating, and identity theft provisions apply
Complaint Window (2025 Update)
Subscribers now have 7 days (previously 3 days) to file UCC complaints. Action must be taken within 5 days against unregistered senders.
13. Daftar Periksa Kepatuhan SMS India Pra-Peluncuran
✅ Lengkapi Setiap Item Sebelum Mengirim SMS Komersil Tunggal di India
Pendaftaran DLT — Rute Domestik
[] Menentukan rute pengiriman mana yang akan digunakan: Domestik (DLT) atau Internasional (ILDO)
[] Platform DLT yang dipilih (Airtel, Jio, Vi, BSNL, Tata, atau SmartPing)
[] Menyelesaikan pendaftaran Entitas Utama (PE) dengan semua dokumen KYC
[] Menerima dan dicatat ID PE unik (ID Entitas Utama)
🤝 Siap untuk Memulai? Kami Membuat SMS India Sederhana.
Kerangka kerja DLT India benar-benar salah satu sistem kepatuhan SMS paling kompleks di dunia — dan berkembang pesat. Antara amandemen TCCCPR 2025, mandat Daftar Putih CTA Oktober 2024, persyaratan Penandaan Variabel, penegakan Undang-Undang DPDP yang tertunda, dan proses pendaftaran DLT lima langkah, ada banyak hal yang bisa salah jika Anda melakukannya sendiri. Anda tidak perlu mencari tahu sendiri. Pakar SMS India kami telah memandu ratusan bisnis - dari pemula hingga perusahaan - melalui proses pendaftaran DLT lengkap. Kami tahu platform DLT mana yang paling cepat menyetujui, cara menyusun template untuk menghindari penolakan, cara memasukkan URL CTA ke daftar putih dengan cepat, dan cara menghindari kesalahan umum yang menunda sebagian besar bisnis selama 2-4 minggu. Apa yang kami tangani untuk Anda: • Pendaftaran DLT penuh: pengaturan entitas PE, persiapan dokumen KYC, dan penyerahan • Pemilihan header/Pengirim ID, pemeriksaan ketersediaan, dan pendaftaran • Semua pembuatan Template Konten, penandaan variabel, dan klasifikasi kategori • Daftar putih URL CTA untuk setiap domain dan tautan yang Anda butuhkan • Pengikatan PE-TM dengan platform kami • Pemantauan kepatuhan berkelanjutan saat peraturan TRAI berkembang • Dukungan kepatuhan India khusus setiap kali Anda memiliki pertanyaan Sebagian besar klien kami tinggal dan mengirim di India dalam 5-7 hari kerja. Hubungi dan mari kita siapkan dan jalankan program SMS India Anda — dengan benar, sesuai, dan cepat.
🇺🇸
Amerika Serikat
Pedoman SMS, Peraturan & Kepatuhan A2P 10DLC
Referensi Lengkap untuk Bisnis Mengirim SMS Komersional di AS
Kode Panggilan: +1 | ISO: AS | Wilayah: Amerika Utara | MCC: 310, 311, 312, 316
Regulator: FCC (Komisi Komunikasi Federal) | FTC (Komisi Perdagangan Federal) | Kerangka Kerja: Prinsip Pesan TCPA+CTIA | Terakhir Diperbarui: Februari 2026
Disclaimer
This document is for informational reference only and does not constitute legal advice. US SMS
regulations are subject to regulatory updates and carrier policy changes. Consult qualified legal
counsel and review current FCC/CTIA guidelines before launching any SMS programme.
Message Central Can Help
Navigating A2P 10DLC registration — from TCR brand registration to campaign submission, carrier
vetting, and content compliance — can feel overwhelming. The USA has multiple overlapping
regulatory bodies and carrier-level policies that change frequently.
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2.1 TCPA - Undang-Undang Perlindungan Konsumen Telepon (47 U.S.C. § 227)
TCPA adalah undang-undang federal utama yang mengatur SMS komersial. Ditegakkan oleh FCC, itu melarang pengiriman pesan teks pemasaran ke nomor ponsel tanpa persetujuan tertulis sebelumnya. Ketentuan utama:
• Persetujuan Tertulis Tersurat Sebelumnya (PEWC): Diperlukan untuk semua SMS pemasaran/promosi. Harus berupa perjanjian tertulis yang jelas dan mencolok - opt-in digital (kotak centang, kata kunci) dapat diterima. Kotak yang dicentang sebelumnya TIDAK valid.
• Persetujuan Ekspres Sebelumnya (PEC): Cukup untuk pesan transaksial/informasi (di mana pelanggan memberikan nomor mereka sehubungan dengan transaksi).
• Perintah Pencabutan Persetujuan FCC 2024: Berlaku mulai 27 Januari 2025 — pencabutan persetujuan (opt-out) harus ditindaklanjuti dalam waktu 10 hari kerja. Konsumen dapat mencabut melalui saluran yang wajar (panggilan, teks, email, formulir web).
• Penalti TCPA: $500—$1.500 per pelanggaran. Tindakan kelas adalah hal biasa; satu kampanye untuk ribuan dapat menghasilkan jutaan orang dalam tanggung jawab.
2.2 Prinsip & Praktik Terbaik Pesan CTIA (Mei 2023)
Prinsip Pesan dan Praktik Terbaik CTIA (Asosiasi Industri Telepon Seluler) adalah standar yang diberlakukan operator yang harus diikuti oleh semua penyedia SMS A2P dan pelanggan mereka. Mereka mengatur konten terlarang, mekanisme opt-in/opt-out, dan persyaratan konten pesan. Pelanggaran mengakibatkan penangguhan kampanye atau pemblokiran oleh operator.
Prinsip Pesan CTIA & Praktik Terbaik
2.3 Pendaftaran Kampanye (TCR) & A2P 10DLC
Campaign Registry (TCR) adalah hub pendaftaran pihak ketiga untuk A2P 10DLC (perpesanan kode panjang Application-to-Person). Semua bisnis yang mengirim SMS A2P melalui 10DLC harus mendaftarkan Merek dan Kampanye mereka dengan TCR sebelum mengirimkan pesan melalui jaringan operator. Pendaftaran wajib sejak 2021.
Aturan Penjualan Telemarketing FTC (TSR) mengatur pesan teks sebagai bentuk telemarketing, membutuhkan persetujuan dan melarang praktik penipuan. CAN-SPAM berlaku terutama untuk email tetapi beberapa ketentuan (header menipu, identitas) relevan dengan komunikasi komersial secara luas.
Beberapa negara bagian AS telah memberlakukan undang-undang SMS/telemarketing tambahan yang melampaui persyaratan federal:
• Florida (FTSA — Florida Telephone Solicitation Act): Memaksakan persyaratan persetujuan tertulis sebelumnya khusus negara bagian untuk pesan teks otomatis atau direkam sebelumnya. Di antara undang-undang negara bagian yang paling diperdebatkan.
• California (CCPA/CPRA): Meskipun terutama undang-undang privasi data, CCPA memberi warga California hak untuk memilih keluar dari 'penjualan' data pribadi (termasuk nomor telepon). Relevan dengan manajemen daftar pemasaran.
• Oklahoma, Washington, Texas: Telah memberlakukan pembatasan telemarketing tingkat negara bagian yang dapat melengkapi persyaratan TCPA.
Sumber Daya Konsumen FCC tentang Teks | CCPA - California AG
3. Jenis Nomor & Pendaftaran
3.1 A2P 10DLC — Standar untuk SMS Bisnis
10DLC: The Primary A2P Channel in the USA
10DLC (10-Digit Long Code) refers to standard 10-digit US phone numbers repurposed for A2P
(Application-to-Person) business messaging. Since 2021, all 10DLC A2P traffic requires mandatory
TCR Brand + Campaign registration. Unregistered or non-compliant traffic is filtered or blocked by all
major US carriers.
Proses Pendaftaran TCR:
1. Daftarkan Merek Anda di TCR — biaya $4 satu kali. Pemeriksaan standar ~ 24 jam; Peningkatan pemeriksaan $40 (diperlukan untuk throughput yang lebih tinggi).
2. Daftarkan Kampanye Anda di TCR — tentukan kasus penggunaan, contoh konten pesan, metode opt-in, dan mekanisme opt-out. Biaya: $10—$15/bulan tergantung pada jenis kampanye.
3. Pemeriksaan operator — AT&T, T-Mobile, Verizon semuanya meninjau kampanye secara independen. T-Mobile memiliki biaya tambahan $10/bulan untuk sebagian besar jenis kampanye.
4. Tetapkan nomor telepon 10DLC ke kampanye yang disetujui melalui penyedia SMS Anda.
5. Mulai mengirim — dalam batas throughput yang ditetapkan untuk kampanye Anda.
Throughput 10DLC:
Tier
Throughput / Notes
Standard (no vetting)
Up to ~75 MPS (messages per second). Unvetted brands start lower.
Enhanced vetting
Up to ~300 MPS. Faster delivery, higher throughput.
T-Mobile Non-Compliance Fees
$1,000–$10,000 for policy violations discovered post-launch.
3.2 Nomor Bebas Pulsa (TFN)
Nomor Bebas Pulsa (+1-800/888/877/866/855/844/833 awalan) adalah saluran SMS A2P yang populer. Mereka memerlukan pendaftaran Verifikasi Bebas Pulsa (TFV) terpisah. Rincian kunci:
• Throughput: Hingga 3 pesan/detik belum diverifikasi; hingga 50 MPS saat diverifikasi sepenuhnya.
• Pendaftaran: Kirim formulir Verifikasi Bebas Pulsa melalui penyedia SMS Anda — 3-6 minggu untuk persetujuan penuh.
• Terbaik Untuk: Layanan pelanggan, peringatan transaksional, SMS dua arah - tidak dapat digunakan untuk rasa 'kode pendek' tetapi memiliki gesekan pendaftaran yang lebih rendah daripada 10DLC untuk beberapa kasus penggunaan.
3.3 Kode Pendek
Kode pendek berdedikasi 5 atau 6 digit (misalnya, 54321) adalah saluran A2P throughput tertinggi dan memberikan pengiriman yang paling andal.
• Waktu Penyediaan: 6-12 minggu (kode pendek bersama telah usang - semua kode pendek sekarang didedikasikan).
• Biaya: $500—$1.000/bulan untuk kode pendek khusus.
• Throughput: Hingga 500+ MPS — tertinggi dari semua jenis nomor AS.
• Terbaik Untuk: Kampanye volume tinggi, pemungutan suara, undian, peringatan massal di mana throughput paling penting.
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4. Persyaratan Persetujuan
Message Type
Required Consent
Marketing / Promotional
Prior Express WRITTEN Consent (PEWC) — must be a clear affirmative act (checkbox, keyword opt-in, paper form). Cannot be inferred from a prior purchase.
Transactional / Informational
Prior Express Consent (PEC) — providing a phone number in connection with the transaction typically constitutes consent for related informational messages.
OTP / Two-Factor Authentication
Generally falls under PEC — the user initiating the authentication action provides the basis.
4.1 Persyaratan Pengecualian (TCPA+CTIA)
• Kata Kunci Opt-Out Universal: STOP, STOPALL, LANGGANAN BERLANGGANAN, BATAL, END, QUIT. Semua ini harus memicu opt-out segera.
• Jendela Opt-Out: 10 hari kerja untuk diproses (sesuai Perintah Pencabutan Persetujuan FCC 2024, efektif 27 Januari 2025).
• Pesan Konfirmasi: Kirim pesan konfirmasi satu kali setelah memilih keluar: 'Anda telah berhenti berlangganan dari [Merek]. Tidak ada pesan lebih lanjut yang akan dikirim.” Tidak ada konten pemasaran dalam pesan ini.
• Kata Kunci BANTUAN: Harus memicu respons dengan nama merek, kontak layanan pelanggan, dan instruksi opt-out.
• Tidak Ada Perangkap Pendaftaran Ulang: Jangan segera mendaftarkan ulang pengguna yang memilih keluar atau menggunakan pola gelap untuk menghindari opt-out.
5. Pembatasan Konten (SHAFT+CTIA)
Kategori SHAFT dilarang keras di semua operator dan platform AS:
• S - Seks: Konten dewasa, materi pornografi, layanan seksual.
• H — Kebencian: Ucapan kebencian, diskriminasi, konten yang mempromosikan kekerasan terhadap kelompok.
• A — Alkohol: Promosi alkohol (terutama untuk anak di bawah umur).
• F - Senjata api: Promosi atau penjualan senjata api, amunisi, modifikasi ilegal.
• T — Tembakau/Cannabis/Vaping: Promosi produk tembakau, ganja, atau perangkat vaping.
• Phishing, penipuan, penipuan — menyamar sebagai merek atau entitas pemerintah
• Pemasaran multi-level (MLM) atau skema piramida
• Agregator generasi prospek merutekan daftar opt-in di beberapa merek
• 'Menjadi kaya cepat' atau skema penipuan investasi
• Tidak ada penyingkat URL: Penyingkat publik (bit.ly) diblokir oleh operator. Gunakan URL bermerek lengkap.
6. Mengirim Praktik Terbaik
• Hormati Jam Tenang: Tidak ada jam tenang nasional yang diamanatkan secara hukum di bawah TCPA, tetapi praktik terbaik adalah 8:00 AM — 9:00 PM penerima waktu setempat. Beberapa undang-undang negara memberlakukan jendela yang lebih ketat.
• Frekuensi Pesan: Nyatakan frekuensi pesan dengan jelas saat opt-in (misalnya, 'Hingga 4 msgs/bulan'). Jangan melebihi itu tanpa memperbarui pengungkapan persetujuan.
• Identifikasi Pengirim: Setiap pesan harus mengidentifikasi merek Anda dengan jelas.
• Tetap Relevan Pesan: Pedoman CTIA mengharuskan konten pesan agar sesuai dengan kasus penggunaan kampanye yang dinyatakan. Pesan di luar topik memicu pemfilteran operator.
• Menghormati Opt-Out dengan Segera: Meskipun 10 hari kerja adalah jendela formal, hormati opt-out secepat mungkin secara teknis - idealnya secara real time.
• Gosok terhadap Daftar DNC: Secara teratur gosok daftar Anda terhadap National Do Not Call Registry untuk suara dan terhadap daftar penindasan Anda sendiri untuk SMS.
Registri Jangan Panggil Nasional FCC
7. Hukuman
Violation
Consequence
TCPA — per violation
$500 (negligent) to $1,500 (wilful) per message
TCPA — class actions
Commonly millions to hundreds of millions USD for large campaigns
Undang-undang apa yang mengatur pemasaran SMS di Amerika Serikat?
SMS marketing in the United States is primarily regulated by the Telephone Consumer Protection Act (TCPA) (47 U.S.C. § 227), enforced by the Federal Communications Commission (FCC). Businesses must also follow CTIA Messaging Principles and Best Practices, which are carrier-enforced industry guidelines governing consent, opt-out mechanisms, and content compliance for commercial messaging.
What is The Campaign Registry (TCR)?What is The Campaign Registry (TCR)?
The Campaign Registry (TCR) is the centralized registration system used for A2P 10DLC messaging in the United States. Businesses must register their brand identity and messaging campaigns, including opt-in methods and message use cases, before sending messages through carrier networks.
What consent is required to send SMS messages in the USA?
The type of consent required depends on the message type under TCPA regulations:
• Transactional or informational SMS: Requires Prior Express Consent (PEC)
• Authentication or OTP messages: Typically allowed under PEC when initiated by the user.
Consent must be clear, documented, and cannot use pre-checked boxes.
What are the opt-out requirements for SMS messaging in the United States?
Under TCPA and CTIA messaging rules, businesses must support universal opt-out keywords such as:
STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT
When a user opts out, the system must immediately stop sending messages and send a confirmation such as:
"You have been unsubscribed from [Brand]."
What is the FCC 2024 Consent Revocation Order?
The FCC Consent Revocation Order, effective January 27, 2025, requires businesses to process SMS opt-out requests within 10 business days. Consumers may revoke consent using any reasonable method, including text message replies, phone calls, emails, or web forms.
What types of phone numbers can businesses use for SMS in the USA?
Businesses can send SMS using three primary number types:
• A2P 10DLC long codes — standard business messaging channel
• Dedicated short codes — high-throughput messaging for large campaigns
Each number type requires separate registration and compliance checks with carriers.
What content is prohibited in US SMS messaging?
US carriers enforce strict content restrictions based on SHAFT categories, which prohibit:
• Sexual or adult content
• Hate speech or discriminatory content
• Alcohol marketing
• Firearms promotion
• Tobacco, cannabis, or vaping products
Additional restricted content includes fraud, phishing, pyramid schemes, and deceptive financial promotions.
What penalties apply for violating SMS regulations in the USA?
Violating the TCPA can result in $500 per message for negligent violations and up to $1,500 per message for willful violations. Because violations are often pursued through class action lawsuits, non-compliant SMS campaigns can lead to multi-million-dollar settlements.
Do US SMS campaigns need to follow state laws as well?
Yes. Several US states have additional telemarketing or privacy laws that may apply to SMS messaging. For example:
• Florida Telephone Solicitation Act (FTSA) requires prior express written consent for automated texts.
• California Consumer Privacy Act (CCPA/CPRA) regulates the handling of personal data, including phone numbers used for marketing.
Businesses must comply with both federal and applicable state regulations.
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