SMS pricing varies because each country and carrier sets its own termination fees, compliance rules, and throughput limits. Factors like carrier agreements, regulations (such as 10DLC in the USA), and route quality directly affect cost. Providers with direct carrier connectivity, like Message Central, reduce intermediaries, keeping pricing lower and more predictable.

Yes. Message Central offers custom volume-based pricing for high-traffic applications such as OTPs, alerts, and transactional messaging. As volume scales, per-SMS pricing becomes even more competitive while maintaining route quality.

To estimate SMS spend:

• Calculate average messages per user
• Account for message segments
• Factor in peak usage and retries

Message Central provides usage dashboards, real-time logs, and transparent pricing, helping teams accurately forecast costs and stay in control from day one.