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Best Practices for Cloud-Native Apps

Best Practices for Cloud-Native Apps

Profile Headshot of Mehak Dhingra
Mehak Dhingra

4
mins read

January 1, 2025

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Key Takeways

According to a study, the global cloud-native applications market value is projected to reach $48.8 billion by 2032. Cloud-native is a modern approach to developing, deploying and managing applications within cloud computing environments. 

It enables businesses to create highly scalable, adaptable and resilient applications that can be rapidly updated to meet evolving customer needs. For example: a web app to facilitate OTP SMS verification for your business. By leveraging tools and methodologies designed specifically for cloud infrastructure, cloud-native technologies empower frequent and seamless application updates without disrupting service delivery.

What is Cloud-Native Applications?

Cloud-native applications are built as collections of small, independent components known as microservices. 

Unlike traditional monolithic applications, where all functionalities are housed within a single, unified structure, the cloud-native approach divides these functionalities into smaller, self-contained services. For example: An SMS API provider for businesses.
This architecture enhances agility, as each microservice operates independently and requires minimal computing resources, making applications more efficient and adaptable.

Some essential components of cloud-native architecture and development:-

  1. APIs
  2. Containers
  3. Microservices
  4. DevOps
  5. Continuous Delivery
  6. Continuous Integration

Best Practices for Cloud-Native Application Development

  1. Leverage Microservices

Microservices divide software into small, independent services, each handling a specific business function. This approach enables tailored resource allocation, enhances flexibility by isolating changes to individual services, and improves application resilience. Additionally, teams can use the best-suited tools and technologies for each service.

  1. Use Lightweight Containers

Containers encapsulate applications and their dependencies into isolated, portable units. They are ideal for dynamic scaling, as they can be quickly started or stopped based on workload demands. Containers also ensure stability by limiting resource usage and maintaining predictable behaviour across different environments.

  1. Embrace Product Ownership

Adopting the "Products, not Projects" philosophy, as advocated by AWS, encourages developers to take full responsibility for the software lifecycle. Teams gain the autonomy to make decisions on architecture, technology stack, deployment strategies, and feature priorities. This independence fosters innovation and motivation, driving greater dedication and continuous product improvement based on user feedback through CPaaS solutions like Message Central and evolving market needs.

  1. Choose the Right Tech Stack

Cloud-native development offers the flexibility to choose programming languages, frameworks and runtimes best suited to each application's requirements. Teams can optimize productivity by selecting tools aligned with specific functions like microservices or real-time data processing. Regular evaluation ensures the tech stack remains up-to-date with industry trends and evolving needs.

  1. Adopt Infrastructure as Code (IaC)

IaC allows infrastructure resources to be managed through code, bringing version control, testing, and automation to infrastructure management. This approach promotes immutable infrastructure, ensuring stability and predictability. IaC aligns well with CI/CD pipelines, fostering collaboration between development and operations teams.

  1. Go Serverless

Serverless computing enables developers to focus on application code without worrying about server management. It automatically scales resources based on workload demands, reducing overhead and optimizing costs. Serverless platforms often include built-in security and compliance features, streamlining development and operations.

  1. Integrate Security at Every Stage

DevSecOps integrates security into every phase of the development lifecycle, ensuring continuous attention to application and data protection.
Practices like automated security testing, multi-layer controls, and robust incident response plans are essential to safeguarding applications and maintaining compliance. Even for setup like authentication, proper measures are needed to prevent OTP SMS fraud.

  1. Automate the Release Pipeline

Implementing CI/CD practices ensures faster and more reliable code delivery. Continuous Integration (CI) involves automated testing and code integration into a shared repository, while Continuous Delivery (CD) extends this by automating deployment processes. Together, these practices enable consistent, high-quality software releases and provide rollback mechanisms to address issues in production.

  1. Use Service Meshes

Service meshes streamline communication between microservices, improving reliability, security, and observability. By abstracting communication complexities, service meshes allow developers to focus on building application features. Features like load balancing, traffic distribution, and adaptable communication patterns enhance performance and flexibility as applications evolve.

  1. Prioritize Observability

Observability goes beyond basic monitoring by providing insights into system behaviour and performance. It involves collecting data from logs, metrics, and traces to identify issues, analyse root causes, and detect anomalies. Robust observability strategies enhance security, performance, and overall system reliability.

Benefits of Adopting a Cloud-Native Approach for Businesses

Here are some benefits of adopting a cloud-native approach for businesses

  1. Boost Efficiency

Cloud-native development integrates agile methodologies like DevOps and continuous delivery (CD), enabling teams to utilize automation tools, cloud services and modern design principles. This accelerates the creation of scalable and adaptable applications.

  1. Lower Costs

With a cloud-native strategy, organizations eliminate the need for expensive physical infrastructure and its ongoing maintenance. This shift leads to significant long-term operational cost reductions, which can also translate into cost benefits for their customers with functionalities like that of fallback OTP mechanism

  1. Ensure High Availability

Cloud-native technologies enable businesses to create robust, highly available applications. Updates can be rolled out without causing downtime, and application resources can be scaled seamlessly during peak periods to ensure a smooth and positive customer experience.

Conclusion

Cloud-native development is more than just a technical approach—it’s a strategic shift that enables businesses to thrive. These best practices ensure long-term success, helping businesses remain resilient and competitive in an ever-changing market.

Frequently Asked Questions

How do I choose the right OTP service provider?

When selecting an OTP SMS service provider, focus on:

  • Delivery reliability and speed
  • Global coverage and local compliance
  • Multi-channel support and fallback
  • Ease of integration
  • Pricing transparency

The right provider should not just send OTPs but ensure they are delivered consistently across regions and networks.

Not all OTP SMS service providers are built the same.

Some optimize for cost, others for flexibility but very few balance delivery reliability, global coverage and ease of use. And that balance is what actually impacts whether your users receive OTPs on time.

If OTP is critical to your product, focus on:

  • reliable delivery (not just sending)
  • multi-channel fallback
  • scalability across regions

Try It for Yourself

Why is multi-channel OTP important?

Relying only on SMS can lead to failed verifications due to:

  • network issues
  • telecom filtering
  • device limitations

Multi-channel OTP systems (SMS + WhatsApp + voice) improve success rates by automatically retrying through alternative channels if one fails.

What is the best OTP SMS service provider in India?

Some of the commonly used OTP SMS service providers in India include MSG91, Exotel and 2Factor.

That said, India has additional challenges like DLT compliance and operator filtering. Platforms that handle these internally while also offering fallback options tend to provide more consistent OTP delivery.

Which is the cheapest OTP service provider?

Providers like Fast2SMS and 2Factor are often considered among the cheapest OTP service providers, especially in India.

However, lower pricing can come with trade-offs such as:

  • lower route quality
  • higher delivery delays
  • limited fallback options

For mission-critical OTP flows, reliability often matters more than just cost.

Which is the best OTP service provider in 2026?

The best OTP service provider depends on your use case.

  • For global scale and flexibility: Twilio, Infobip
  • For cost-effective APIs: Plivo
  • For India-focused SMS OTP: MSG91, Exotel

However, platforms like Message Central stand out by balancing global coverage, multi-channel fallback and ease of deployment, making them suitable for businesses that prioritize delivery reliability.

What is an OTP service provider?

An OTP service provider enables businesses to send temporary verification codes to users via channels like SMS, WhatsApp or voice to authenticate logins, transactions or sign-ups.

Modern OTP SMS service providers go beyond just sending messages, they ensure reliable delivery using optimized routing, retries and sometimes multi-channel fallback.

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