What is an SMS Dashboard?

An SMS dashboard, also known as an SMS management dashboard, is a centralized web-based platform or application (SMS API provider) that allows users, often businesses or organizations, to manage and monitor their SMS (Short Message Service) communication activities.  

These dashboards provide real time analytics of all your SMS campaigns to inform your marketing strategy and make it more data driven.

A Glimpse of SMS Dashboard by Message Now

The dashboard clearly shows the  

1. Total SMS sent
2. SMS delivered
3. SMS rejected
4. SMS undelivered
5. Other details

Functionalities of SMS Dashboard

SMS dashboards provide a range of features and tools for sending, receiving, and tracking text messages. Here are some key functionalities typically found in an SMS dashboard:

1. Sent SMS: Users can see the SMS sent directly from the dashboard. You can use a bulk SMS provider to send SMS at scale and see the real time analytics on the dashboard. ‍
2. Contact Management: Users can maintain lists of contacts or subscribers and organize them into groups or segments for targeted messaging in the SMS API provider or the OTP SMS provider and leverage these segments on SMS dashboards. ‍
3. Message Templates: The SMS API provider with SMS dashboard gives the ability to create and save message templates is often included, making it easier to send frequently used messages, such as appointment reminders or marketing promotions. ‍
4. Scheduling: Users can schedule SMS messages to be sent at a specific date and time, ensuring messages reach recipients at the most relevant moments. You can have this clarity on SMS dashboard. ‍
5. Delivery Reports: Detailed delivery reports provide information on the status of each message, such as whether it was delivered, failed, or read. This data is valuable for monitoring the effectiveness of SMS campaigns. SMS dashboards enable that. ‍
6. Analytics: Some SMS dashboards offer analytics and insights into user engagement, open rates, click-through rates, and other relevant metrics. ‍
7. Opt-Out Management: Compliance with regulations like the Telephone Consumer Protection Act (TCPA) often requires providing an opt-out option for recipients. SMS dashboards typically facilitate opt-out management and you’d be able to observe that on an SMS dashboard. ‍
8. Integration: Many SMS API providers can be integrated with other software, such as customer relationship management (CRM) systems or marketing automation platforms. This makes SMS dashboards richer. ‍
9. User Permissions: Administrators can define user roles and permissions to control who can access and use the SMS dashboard and its features.

SMS dashboards are widely used for marketing, customer service, appointment reminders, and various communication needs, making them a valuable tool for businesses looking to leverage the power of text messaging as part of their overall communication strategy.

SMS as a subset of A2P messaging

SMS comes under A2P messaging. It further is of two types – promotional and transactional. Promotional would be offers, discounts, deals etc. and transactional would-be OTP SMS (via an OTP service provider)

Another would be RCS for which sometimes you receive sent as SMS via server as a read receipt. This is a rich media communication medium.

Leverage SMS Dashboard with Message Now

Message Now is an SMS API provider by Message Central with real time analytics with a dynamic dashboard. Along with this you can: -

1. Get unbeatable SMS rates
2. Premium SMS routes
3. Flash speed SMS
4. Direct operator connectivity
5. Easy broadcast