Jan 16, 2024
4
mins read

SMS Strategies in Advertising

Product Manager at Message Central
SMS Strategies in Advertising Industry

Key Takeaways

  1. A2P messaging including transactional and promotional SMS has a very strong use case for the advertising industry
  2. SMS's immediacy, efficiency and high open rates make it ideal for its use in specifically advertising industry
  3. There are multiple use cases for SMS in advertising including campaign alerts, feedback collection, appointment reminders etc.
  4. Businesses need to remain compliant with SMS regulations for different geographies to use SMS as an effective communication channel
  5. Start using SMS APIs for businesses with Message Now which offers the best routes for SMS including the best rates across the industry

Introduction to SMS in Advertising Industry

In the dynamic field of advertising, SMS serves as a direct and personal channel to reach audiences effectively. For advertising professionals, it's not just about promoting products or services but also about enhancing client relations, streamlining operations, and staying ahead in a fast-paced environment.  
A2P messaging constitutes both promotional and transactional SMS. The SMS marketing part is covered by promotional messages.
SMS strategies can be employed for a variety of purposes including client updates, campaign alerts, coordination with teams, and real-time feedback collection. Transactional SMS use cases include SMS verification services among others.

Understanding the Need for SMS in Advertising

The advertising industry is characterized by its fast pace and need for real-time communication. Clients demand quick updates and instant responses.  

SMS's immediacy helps meet these demands, offering a direct line to clients and teams. Whether it's sending a quick update about a running campaign or coordinating with various stakeholders, SMS's efficiency is unparalleled. Additionally, in a world saturated with digital messages, SMS stands out due to its high open and read rates.

Integrating SMS in Client Communication

Infographic displaying SMS use cases for advertising by Message Central

  1. Campaign Alerts: Send real-time updates about campaign launches, status, and performance using thoughtful SMS campaigns.
  1. Feedback Collection: Use SMS surveys to collect quick feedback from clients on creative concepts or campaign adjustments.
  1. Appointment Reminders: Remind clients of upcoming meetings, presentations, or deadlines.
  1. Emergency Alerts: Notify clients immediately about any crisis or important issues affecting their campaigns.

For each communication, personalization and brevity are key. Addressing clients by name and providing succinct, relevant information ensures that the message is effective and appreciated.

Enhancing Team Coordination and Workflow

SMS can revolutionize team communication in advertising agencies. Quick updates about project statuses, urgent meetings, or sudden changes in plans can be efficiently communicated. It's especially useful for coordinating on-the-go or with teams spread across different locations. For instance, an agency can set up automated alerts for project milestones or deadlines, ensuring that everyone is on the same page. You can refer to our SMS guide to get started.  

Compliance and Ethical Considerations

Adhering to regulations like GDPR and TCPA is crucial. Ensure that all messages are sent with consent and include clear opt-out options. It's also important to respect the privacy and time of recipients by avoiding spammy content and limiting the frequency of messages. Each country has their own set of regulations which need to be adhered to like SMS regulations in India.  

Leveraging SMS for Competitive Advantage

In an industry driven by creativity and impact, SMS can be a tool for differentiation. Offering clients innovative SMS-based campaigns or incorporating SMS in a multi-channel strategy can provide a competitive edge. Showcasing an ability to effectively use direct communication channels like SMS can also build trust and reliability with clients.

Staying Ahead with SMS Technology

Keep abreast of the latest developments in SMS technology, such as Rich Communication Services (RCS) for which you sometimes receive sent as SMS via server, which offers more interactive and multimedia capabilities. Understand how these advancements can be leveraged for more engaging and effective communication, both internally within teams and externally with clients.

By incorporating SMS into their communication and operational strategies, advertising professionals can enhance efficiency, improve client relationships, and drive successful campaigns. It's about choosing the right message, at the right time, and using a personal touch to maintain the high standards expected in the advertising industry. With careful planning, ethical consideration, and a creative approach, SMS can be a powerful tool in the arsenal of advertising strategies.

SMS with Message Now

Message Now is a powerful SMS API tool by Message Central. The platform provides the best rates across the globe for SMS.  

You can get in touch with the team to get started.