SMS API Pricing in India
Calculate your SMS cost for SMS APIs at unbeatable industry prices, intelligent routing and the highest delivery rate.
Select a Country and Monthly SMS Volume
Just a Heads Up!
Our SMS OTP pricing for the same message amount (X OTP requests)
is only $0.00
( x% less than Twilio)
Just a Heads Up!
We also provide OTP SMS APIs. You can check our OTP SMS verification pricing.
For an OTP SMS volume > 10,000 OTPs, you can get in touch with our team for custom pricing.
Looking for Other Communication Solutions?
Message Central is the one stop solution for a business's entire communication needs.
SMS Verifications APIs
Reliable user verification with SMS at lightning-fast delivery and unbeatable prices.
WhatsApp Marketing Platform
WhatsApp business APIs for increased conversions and meaningful conversations.
Sending More Than 10,000 SMS per Month?
For a monthly SMS volume of 10,000 or more, you can get in touch with our team for custom pricing.
Why Message Central?
Trusted by fastest growing business in 100+ countries.
Transparent Pricing
Pay only for the SMS you send at unbeatable SMS rates with the best routes.
Pay as you Go
No setup or subscription fees. Only the upfront cost of SMS that you are sending.
Customized Rate Plans
If you have a large volume of SMS to be sent, our team will be happy to assisst you with a custom made pricing plan.
Total Billing Control
Insight into all SMS rates before you send across your SMS campaigns.
SMS Campaigns in 3 Simple Steps
STEP 1
target list
STEP 2
STEP 3
and analyse
Ready to Get Started?
Elevate your messaging and customer communication with Message Central.
Frequently Asked Questions
How much does it cost to send an SMS in the USA?
In the USA, SMS pricing typically ranges between $0.006 to $0.02 per message, depending on route quality, carrier fees, and compliance handling.
With Message Central’s MessageNow, SMS pricing for the USA starts at $0.0063 USD on direct carrier routes, offering high deliverability with pay-as-you-go pricing and no long-term commitments for Bulk SMS and Business text messaging.
Which SMS gateway offers the best bulk SMS pricing in the UAE?
Message Central offers one of the best bulk SMS options in the UAE, combining competitive rates with direct carrier routes and local compliance support. Unlike many other aggregators, Message Central’s SMS Gateway connects directly with UAE operators, ensuring higher delivery rates, predictable pricing, and no hidden routing markups. Businesses also benefit from local support, transparent pay-as-you-go pricing, and reliable delivery for transactional and SMS marketing use cases.
Why does SMS pricing vary by country and carrier?
SMS pricing varies because each country and carrier sets its own termination fees, compliance rules, and throughput limits. Factors like carrier agreements, regulations (such as 10DLC in the USA), and route quality directly affect cost. Providers with direct carrier connectivity, like Message Central, reduce intermediaries, keeping pricing lower and more predictable.
Is SMS pricing charged per message or per segment?
SMS pricing is charged per message segment, not per text. A standard SMS supports 160 characters (or 70 characters for Unicode). Longer messages are split into multiple segments, each billed separately. MessageNow clearly shows segment usage so businesses always know what they’re paying for.
What affects SMS delivery cost besides message volume?
Beyond volume, SMS costs are affected by:
- Route quality (direct vs aggregated routes)
- Carrier surcharges and compliance fees
- Message length and encoding
- Throughput requirements
- Fallback routing and retries
Message Central optimizes these factors automatically, ensuring cost efficiency without sacrificing delivery quality.
Are there hidden fees like carrier surcharges or throughput charges?
Some providers add hidden fees for carrier surcharges, throughput upgrades, or compliance handling.
MessageNow SMS API uses transparent, pay-as-you-go pricing, with carrier costs clearly included upfront. There are no surprise fees, making budgeting and forecasting simpler for businesses.
How does route quality affect SMS pricing and delivery rates
Route quality directly impacts delivery speed, success rate, and filtering risk. Low-cost routes often pass through multiple aggregators, increasing delays and failures. Message Central uses direct carrier routes, resulting in higher delivery rates and faster message delivery, even at lower per-SMS pricing.
Does higher-priced SMS guarantee better delivery?
No. Higher price does not guarantee better delivery. What matters is direct carrier connectivity and compliance readiness, not inflated pricing. Message Central achieves high delivery rates through direct carrier routes, not by charging more per message.
How does your SMS pricing compare to Twilio?
Compared to Twilio, Message Central’s MessageNow offers significantly lower pricing, starting at $0.0063 USD for USA, while maintaining direct carrier connectivity. Businesses also benefit from WhatsApp fallback, pay-as-you-go pricing, and 24×7 support, which many traditional providers do not offer.
Can I see real delivery rates before committing to pricing?
Yes. Message Central provides free test credits on signup, allowing you to send real SMS messages and check delivery rates, latency, and routing performance before committing to any spend. This helps teams validate quality upfront.
Do you offer volume discounts for high-traffic applications?
Yes. Message Central offers custom volume-based pricing for high-traffic applications such as OTPs, alerts, and transactional messaging. As volume scales, per-SMS pricing becomes even more competitive while maintaining route quality.
How do I estimate monthly SMS spend accurately before launch?
To estimate SMS spend:
- Calculate average messages per user
- Account for message segments
- Factor in peak usage and retries
Message Central provides usage dashboards, real-time logs, and transparent pricing, helping teams accurately forecast costs and stay in control from day one.
Which SMS gateway offers the best bulk SMS pricing in the UAE?
In the USA, SMS pricing typically ranges between $0.006 to $0.02 per message, depending on route quality, carrier fees, and compliance handling.
With Message Central’s MessageNow, SMS pricing for the USA starts at $0.0063 USD on direct carrier routes, offering high deliverability with pay-as-you-go pricing and no long-term commitments for Bulk SMS and Business text messaging.