Bulk SMS allows businesses in the UAE to send one message to thousands of users instantly. It’s commonly used for promotions, offers, alerts, OTPs, reminders, and announcements.

With Message Central, you can send bulk SMS across Dubai, Abu Dhabi, and all UAE networks through a simple dashboard or API, without complex setup.

Yes. Bulk SMS is legal in the UAE when sent through approved routes and follows local telecom and consent guidelines.

‍Message Central’s Bulk SMS uses direct operator connectivity and compliant routing to ensure your bulk SMS campaigns meet UAE regulations from day one.

Yes. Promotional SMS is widely used in the UAE for marketing campaigns, flash sales, events, and customer engagement.

‍Message Central’s MessageNow supports compliant promotional SMS with proper sender IDs, delivery tracking, and operator-approved routes, so your campaigns reach users reliably.

Yes. You can send OTP SMS and transactional SMS in bulk for login, payments, order updates, and alerts.

‍Message Central provides fast, high-priority routing for OTP and transactional messages, making it ideal for fintech, e-commerce, and app authentication use cases.

Bulk SMS delivery in the UAE typically happens within seconds.

‍Message Central uses intelligent routing and direct operator connections to ensure fast delivery and high success rates across all UAE mobile networks.

Bulk SMS pricing in the UAE depends on message type and volume.
With Message Central, pricing starts at competitive pay-as-you-go rates, and businesses sending higher volumes can request custom pricing to reduce costs further.

👉 Check UAE SMS pricing or request a custom quote.

Yes. Message Central supports SMS delivery across all major UAE operators, ensuring consistent reach and performance nationwide.

Yes. You can personalise bulk SMS with names, order IDs, appointment times, or any custom fields.

Personalised SMS campaigns see higher engagement and conversion rates, especially for promotions and reminders.

Yes. Two-way SMS is supported in the UAE.

With Message Central, you can receive replies via APIs or webhooks, enabling confirmations, surveys, customer support, and interactive campaigns.

You get real-time delivery reports, message status updates, and analytics dashboards. This helps you monitor delivery rates, failures, engagement, and optimise future campaigns.

Yes. Message Central offers developer-friendly SMS APIs that integrate easily with your existing apps, CRMs, and workflows. You can automate OTPs, alerts, reminders, and campaigns with minimal development effort.

Absolutely. Message Central is built for both small businesses and enterprises sending thousands or millions of SMS messages per month. High-volume senders benefit from optimised routes, better pricing, and dedicated support.

You can sign up for free and start within minutes. No credit card is required to get started, setup is quick, and SMS API access is instant so you can launch your first campaign without delays.

SMS remains the most reliable channel for time-critical messages in the UAE because it works on all phones and does not require internet access. Many businesses use SMS as the primary channel and WhatsApp as a complementary channel for richer interactions.

Yes. You can start testing Message Central’s bulk SMS platform without a credit card to evaluate delivery quality, speed, and ease of integration.