SMS API in UAE
Use Message Central’s SMS APIs to send SMS in UAE and across the globe.



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SMS API for Developers & SMS Dashboard for Marketers
Our SMS verification APIs integrate smoothly with any signup or login process through our REST API.



OkHttpClient client = new OkHttpClient().newBuilder()
.build();
MediaType mediaType = MediaType.parse("text/plain");
RequestBody body = RequestBody.create(mediaType, "");
Request request = new Request.Builder()
.url("https://cpaas.messagecentral.com/auth/v1/authentication/token?customerId=<CustomerId>&key=<Base64 Encrypted password>&scope=NEW&country=91&email=test@messagecentral.com")
.method("GET", body)
.addHeader("accept", "*/*")
.build();
Response response = client.newCall(request).execute();var request = require('request');
var options = {
'method': 'GET',
'url': 'https://cpaas.messagecentral.com/auth/v1/authentication/token?customerId=<CustomerId>&key=<Base64 Encrypted password>&scope=NEW&country=91&email=test@messagecentral.com',
'headers': {
'accept': '*/*'
}
};
request(options, function (error, response) {
if (error) throw new Error(error);
console.log(response.body);
});
import requests
url = "https://cpaas.messagecentral.com/auth/v1/authentication/token?customerId=<CustomerId>&key=<Base64 Encrypted password>&scope=NEW&country=91&email=test@messagecentral.com"
payload = {}
headers = {
'accept': '*/*'
}
response = requests.request("GET", url, headers=headers, data=payload)
print(response.text)import requests
url = "https://cpaas.messagecentral.com/verification/v3/send?countryCode=91&flowType=SMS&mobileNumber=9999999999"
payload = {}
headers = {
'authToken': 'eyJhbGciOiJIUzUxMiJ9.eyJzdWOiJDLTMzNDMyQTVGNDlGNzQwNCIsImlhdCI6MTcxMjExOTA0MCwiZXhw'
}
response = requests.request("POST", url, headers=headers, data=payload)
print(response.text)require "uri"
require "net/http"
url = URI("https://cpaas.messagecentral.com/auth/v1/authentication/token?customerId=<CustomerId>&key=<Base64 Encrypted password>&scope=NEW&country=91&email=test@messagecentral.com")
https = Net::HTTP.new(url.host, url.port)
https.use_ssl = true
request = Net::HTTP::Get.new(url)
request["accept"] = "*/*"
response = https.request(request)
puts response.read_bodyvar client = new HttpClient();
var request = new HttpRequestMessage(HttpMethod.Get, "https://cpaas.messagecentral.com/auth/v1/authentication/token?customerId=<CustomerId>&key=<Base64 Encrypted password>&scope=NEW&country=91&email=test@messagecentral.com");
request.Headers.Add("accept", "*/*");
var response = await client.SendAsync(request);
response.EnsureSuccessStatusCode();
Console.WriteLine(await response.Content.ReadAsStringAsync());
Why Use Message Central?





Message Central for SMS in UAE
Message Central makes it super easy for businesses to start sending SMS in UAE. Our team helps businesses navigate and comply with regulatory measures for sending SMS in UAE.
With direct operator connectivity, we enable a high SMS delivery rate at unbeatable SMS rates in UAE. Our community of developers also help in deploying the user friendly SMS APIs. Our partner network extends support in all geographies.
Our 200+ clients reach their users across the globe and trust us with all their communication needs including SMS APIs. You can send a million messages or just a few, our APIs are tailored for all use cases and volume.


Use Cases for SMS APIs

Promotional SMS
Send SMS for any flash sales, limited time offers, seasonal sales, special offers, product announcements, event invitation, abandoned cart updates etc.

Transactional SMS
SMS messages with order confirmation, shipping updates, delivery notifications, refund SMS, digital receipts, booking confirmations, appointment reminders, password resets, account alerts etc.

OTP SMS
Authentication your users while onboarding, payments and at other points in the user journey with an OTP SMS delivered in less than 3 seconds.

Two Way SMS
Use conversational SMS messaging to engage with users, give timely responses and convert prospects into paid customers. You can also automate repeated conversations to save time.
Ready to Get Started?
Build an effective communication funnel with Message Central.
Frequently Asked Questions
What can businesses use an SMS API for in the UAE?
Businesses use an SMS API in the UAE to send OTPs, authentication messages, transactional alerts, notifications, and promotional SMS directly from their applications or systems. Common use cases include login verification, payment confirmations, order updates, appointment reminders, marketing campaigns, and system alerts. SMS APIs are widely used by fintech, e-commerce, logistics, healthcare, and SaaS businesses across the UAE.
What is the difference between Bulk SMS API and Transactional SMS API in UAE?
A Bulk SMS API in the UAE is used for promotional and marketing messages sent to large audiences, while a Transactional SMS API is used for critical, user-triggered messages like OTPs, alerts, and confirmations. Transactional SMS uses high-priority routes for faster delivery, whereas bulk promotional SMS in UAE follows scheduled and compliance-approved routes.
Do SMS APIs in the UAE support OTP and authentication messages?
Yes, SMS APIs in the UAE fully support OTP and authentication messages. OTP SMS APIs are commonly used for login verification, payment authorization, account recovery, and two-factor authentication. UAE-compliant SMS APIs use high-priority, direct operator routes to ensure fast delivery, making them suitable for time-sensitive security messages.
How much does an SMS API cost in the UAE?
The cost of an SMS API in the UAE depends on message type, routing, and volume. Transactional and OTP SMS typically cost more than promotional SMS due to priority delivery. Most providers offer pay-as-you-go pricing, with lower per-SMS rates available for businesses sending high volumes across UAE mobile networks.
Is there a low-cost or pay-as-you-go SMS API in UAE?
Yes, many providers offer low-cost, pay-as-you-go SMS APIs in the UAE. Businesses can send SMS without long-term contracts and pay only for messages sent. Pay-as-you-go SMS APIs are ideal for startups, growing apps, and businesses that want flexible pricing while maintaining reliable delivery and compliance.
How can I send promotional SMS in UAE?
To send promotional SMS in the UAE, you need a Bulk SMS API that supports operator-approved promotional routes and registered sender IDs. Promotional SMS is commonly used for promoting offers, flash sales, events, and marketing campaigns. Messages must follow UAE telecom guidelines and consent rules to ensure successful delivery and compliance.
How can I send transactional SMS in UAE?
Transactional SMS in the UAE is sent using a Transactional SMS API with high-priority routing. These messages include order confirmations, payment alerts, account updates, and system notifications. Transactional SMS does not require opt-out keywords and is designed for fast, reliable delivery across all UAE mobile operators.
How can I send notifications and alerts via SMS in UAE?
Businesses can send notifications and alerts via SMS in the UAE using a Transactional SMS API. This includes system alerts, delivery updates, appointment reminders, service notifications, and emergency messages. SMS alerts are widely used because they work on all mobile phones and do not require internet access.
How can I send OTPs in UAE?
To send OTPs in the UAE, businesses use a dedicated OTP SMS API with direct operator connectivity. OTP messages are used for login verification, payments, and two-factor authentication. UAE OTP SMS APIs prioritize speed and reliability, ensuring OTPs are delivered within seconds across all major mobile networks.
What is the best SMS Gateway in UAE?
The best SMS gateway in the UAE is one that offers direct operator connectivity, TRA compliance, fast delivery, and flexible pricing. A reliable SMS gateway in UAE should support OTP, transactional, and promotional SMS, provide APIs and delivery reports, and ensure consistent reach across all UAE mobile operators.
What is the cheapest SMS API for UAE?
The cheapest SMS API for the UAE depends on volume, message type, and routing quality.Low-cost SMS APIs typically offer pay-as-you-go pricing and discounted rates for high-volume senders. Businesses should balance cost with delivery speed, compliance, and reliability when choosing the most affordable SMS API in the UAE.





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