How do WhatsApp Notifications by Businesses Work?

Profile Headshot of Satyam Gupta
Satyam Gupta

6
mins read

January 13, 2024

WhatsApp Notifications by Businesses

Key Takeaways

  1. WhatsApp has become very popular in certain geographies like India, Malaysia, Russia, Brazil etc. and has found a use case for businesses as well
  2. There are different types of WhatsApp notifications including transactional, promotional, service and interactive notifications
  3. WhatsApp notifications are direct, immediate, personalized and have a high open rate
  4. There are certain guidelines to be adhered to and also some best practices to be followed for WhatsApp notifications
  5. There are also certain challenges like maintaining compliance, volume and quality for WhatsApp notifications

Introduction

WhatsApp, a widely used messaging platform, has become a powerful tool for businesses to directly communicate with their customers especially in certain geographies like WhatsApp marketing in Malaysia.  

WhatsApp notifications allow businesses to send timely updates, alerts, and personalized messages, enhancing customer engagement and service. This article explores the various aspects of WhatsApp notifications used by businesses, their benefits, and best practices for effective communication and WhatsApp marketing campaigns.  

What are WhatsApp Notifications?

WhatsApp notifications are messages sent by businesses to their customers' WhatsApp accounts. These can include transactional messages, appointment reminders, personalized WhatsApp broadcast, shipping updates, or promotional offers. Unlike standard messages, these notifications often originate from verified business accounts, ensuring authenticity and trust.

Types of WhatsApp Notifications

Infographic Displaying Types of WhatsApp Notifications By Message Central
  1. Transactional Notifications: These include order confirmations, payment receipts, booking confirmations, and delivery updates. They keep customers informed about their transactions' status.
  2. Promotional Notifications: Businesses send these to advertise new products, special offers, or sales. They are designed to boost sales and engage customers.
  3. Service Notifications: These include appointment reminders, service updates, or event announcements, helping businesses improve customer service and engagement.
  4. Interactive Notifications: Some notifications are designed to prompt a response from the customer, such as feedback requests or support inquiries.

These are mostly enabled by a WhatsApp marketing software.

Benefits of Using WhatsApp Notifications

  1. Direct and Immediate: WhatsApp notifications land directly in the customer's messaging app, where they are more likely to see and interact with them.
  2. High Open Rates: WhatsApp messages have a high open rate compared to emails, making them an effective communication channel.
  3. Personalization: Notifications can be personalized with customer names, past purchase information, or preferences, enhancing relevance and engagement.
  4. Customer Convenience: Customers can receive updates and interact with businesses in real time on a platform they already use daily.

Businesses have these in WhatsApp marketing strategies leveraging all the benefits offered by WhatsApp notifications.

How Businesses Can Send WhatsApp Notifications

  1. WhatsApp Business API: Larger businesses can use the WhatsApp Business API to send notifications at scale. This requires approval from WhatsApp and might involve third-party service providers leveraging WhatsApp API use cases.
  2. WhatsApp Business App: Small businesses can use the app to send notifications manually or using automated messages for common queries and updates.

Guidelines for Sending WhatsApp Notifications

  1. Obtain Consent: Businesses must obtain explicit consent from customers before sending them notifications.
  2. Respect Privacy: Sensitive information should be handled cautiously, and businesses should ensure they comply with data protection laws.
  3. Maintain Relevance: Notifications should be relevant and valuable to the customer, avoiding spam-like behaviour.
  4. Monitor Frequency: Over-messaging can lead to opt-outs. Businesses should find a balance in the frequency of messages.

Best Practices for WhatsApp Notifications

  1. Personalize Your Messages: Use customer data to make your messages relevant and personal. Address customers by name and reference their previous interactions or preferences.
  2. Keep It Concise and Clear: WhatsApp messages should be brief and to the point. Customers appreciate concise, easy-to-understand updates.
  3. Utilize Interactive Features: Use WhatsApp's interactive features like buttons or quick replies to make it easy for customers to take action or respond.
  4. Time Your Messages Appropriately: Consider the best time to send messages based on customer behavior and time zone to increase engagement for your WhatsApp broadcast messages.

Challenges and Considerations

  1. Maintaining Compliance: Navigating the regulatory environment, especially concerning data privacy and consent, is crucial for businesses using WhatsApp notifications.
  2. Managing Volume and Quality: As the volume of messages increases, maintaining the quality and relevance of each notification becomes challenging but essential.

Future of WhatsApp Notifications

As technology evolves, so do the capabilities of WhatsApp notifications. Future advancements might include more interactive elements, better personalization using AI, and integration with other business systems for a seamless customer experience.

WhatsApp Notifications Templates

  1. Welcome Message for New Subscribers
    Hello [Customer Name],
    Welcome to [Your Business Name]! We're thrilled to have you with us. Stay tuned for exclusive updates, offers, and more right here. Need help? Just drop us a message!
    Have a great day!
  1. Order Confirmation Notification
    Hi [Customer Name],
    Thank you for your order #[Order Number]! We're currently processing it and will notify you once it's ready to ship. You can track your order status anytime here: [Link]
    We appreciate your business!
  1. Delivery Status Update
    Good news, [Customer Name]!
    Your package (Order #[Order Number]) is on its way and should reach you by [Date]. You can track your delivery here: [Link]. Excited? We are too!
    Thank you for shopping with us.
  1. Payment Reminder
    Dear [Customer Name],
    Just a friendly reminder that your invoice #[Invoice Number] is due on [Due Date]. To avoid any service interruption, please ensure payment is made on time. You can pay here: [Payment Link].
    Thank you for your prompt attention to this matter.
  1. Appointment Reminder
    Hello [Customer Name],
    This is a reminder about your upcoming appointment with [Service Provider] on [Date and Time]. Please reply to this message if you need to reschedule or have any questions.
    We look forward to seeing you!
  1. Feedback Request Post-Purchase
    Hi [Customer Name],
    We hope you are enjoying your new [Product/Service]! Your opinion matters to us. Could you take a minute to share your experience? [Feedback Link]
    Thank you for helping us improve!
  1. Special Offer Announcement
    Hello [Customer Name]!
    We're excited to announce a special offer just for you! Enjoy [Offer Details] until [Expiration Date]. Don't miss out on this exclusive deal. Start shopping now: [Link]
    Happy shopping!
  1. Event Invitation
    Dear [Customer Name],
    You're invited to our exclusive event - [Event Name]! Join us on [Date] at [Location]. Expect fun activities, special guests, and surprises. RSVP here: [Link].
    Can't wait to see you there!
  1. Policy Update Notification
    Hello [Customer Name],
    We've updated our [Policy Name] to serve you better. Please take a moment to review the changes here: [Link]. Your continued use of our services indicates your acceptance of these terms.

Conclusion

WhatsApp notifications offer businesses a direct and personalized way to communicate with their customers, driving engagement and customer satisfaction.  
By understanding the types of notifications, adhering to best practices, and navigating the challenges, businesses can effectively leverage WhatsApp as a powerful tool in their communication arsenal. As messaging continues to dominate personal communication, the role of WhatsApp notifications in business is set to grow, making it an essential component of modern customer communication strategies.

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