You might not be able to signup with us right now as we are currently experiencing a downtime of 15 mins on our product. Request you to bear with us.

Home
Right Chevron Icon
Blog
Right Chevron IconRight Chevron Icon
SMS Flooding Filter

SMS Flooding Filter

Profile Headshot of Mehak Dhingra
Mehak Dhingra

3
mins read

March 10, 2025

SMS Flooding Filter- Thumbnail

Key Takeways

SMS flooding occurs when a large volume of text messages is sent in a short period, often disrupting services or spamming users. 

An SMS flooding filter helps detect and prevent such excessive messaging by monitoring traffic patterns and enforcing rate limits. Businesses and service providers use these filters to maintain smooth communication and protect users from unwanted messages.

What is SMS Flooding Filter?

An SMS flooding filter is a security measure designed to prevent an excessive number of text messages from being sent to the same recipient within a short timeframe. These filters help safeguard users from spam messages that could disrupt their devices while also protecting SMS API providers and mobile networks from potential service overloads.

SMS Flooding Prevention Mechanism

Here are some ways to prevent SMS flooding

  1. Traffic Monitoring

Limits SMS traffic to six identical or 20 varied messages per recipient within an hour to prevent excessive messaging.

  1. Throttling & Rejection

Once the limit is exceeded, messages are either delayed or blocked to protect both users and the platform.

  1. Minimizing Impact

Prevents overwhelming recipients and safeguards the stability of the SMS API.

  1. Rare Triggering in Normal Use

Typically, legitimate traffic doesn’t activate the filter, ensuring smooth operations.

  1. Common in Testing

Developers may trigger the filter unintentionally when testing applications or due to coding loops.

  1. Credit Protection

Helps prevent accidental depletion of SMS credits from unintended high-volume messaging.

SMS Flooding Filter Errors

  1. Error Code 5020

If a message is rejected due to the flooding filter, indicated by error code 5020, you should pause sending messages to that recipient until they fall within the allowed limits again.

  1. Message Delivery Not Guaranteed

The filter may not always block multiple messages and once delivered, refunds cannot be issued.

  1. Customer Responsibility

It is essential for users to thoroughly test their code before deploying to production.

How Does SMS Flood Attack Work?

Here’s how SMS flood attack work

  1. Automated Message Generation

Attackers use bots or software to submit a large number of requests through a website's contact form, filling the phone number field with fake or random entries. 

  1. Server Overload

The website's server receives and processes these excessive requests, attempting to handle each as a legitimate business text message.

  1. Performance Impact

The surge in traffic can slow down or crash the server, potentially causing service disruptions for genuine users.

  1. Financial Strain

High-volume requests can lead to increased data usage, unexpected charges and other financial consequences for the website owner.

Potential Impact of an SMS Flood Attack

SMS flood attacks can severely affect businesses, resulting in productivity losses, financial damage and reputational harm. To safeguard against such threats, organizations must implement strong cybersecurity measures. The consequences of these attacks may include

  1. Degraded Website Performance

Excessive traffic can overload servers, leading to slow response times and high resource consumption.

  1. Data Exposure & Trust Issues

User information may be compromised, eroding customer confidence.

  1. Security Breaches & Fraud

Attackers may exploit vulnerabilities for account takeovers and unauthorized transactions.

  1. Operational Disruptions

Business processes can be interrupted, affecting overall service reliability.

Conclusion

By monitoring message patterns, enforcing rate limits, and blocking suspicious activity, businesses can protect their users and infrastructure with the help of SMS flooding filters. Proper implementation ensures seamless communication while preventing spam and fraud. Regular monitoring and testing of these filters help maintain system integrity and reliability.

Frequently Asked Questions

How do I choose the right OTP service provider?

When selecting an OTP SMS service provider, focus on:

  • Delivery reliability and speed
  • Global coverage and local compliance
  • Multi-channel support and fallback
  • Ease of integration
  • Pricing transparency

The right provider should not just send OTPs but ensure they are delivered consistently across regions and networks.

Not all OTP SMS service providers are built the same.

Some optimize for cost, others for flexibility but very few balance delivery reliability, global coverage and ease of use. And that balance is what actually impacts whether your users receive OTPs on time.

If OTP is critical to your product, focus on:

  • reliable delivery (not just sending)
  • multi-channel fallback
  • scalability across regions

Try It for Yourself

Why is multi-channel OTP important?

Relying only on SMS can lead to failed verifications due to:

  • network issues
  • telecom filtering
  • device limitations

Multi-channel OTP systems (SMS + WhatsApp + voice) improve success rates by automatically retrying through alternative channels if one fails.

What is the best OTP SMS service provider in India?

Some of the commonly used OTP SMS service providers in India include MSG91, Exotel and 2Factor.

That said, India has additional challenges like DLT compliance and operator filtering. Platforms that handle these internally while also offering fallback options tend to provide more consistent OTP delivery.

Which is the cheapest OTP service provider?

Providers like Fast2SMS and 2Factor are often considered among the cheapest OTP service providers, especially in India.

However, lower pricing can come with trade-offs such as:

  • lower route quality
  • higher delivery delays
  • limited fallback options

For mission-critical OTP flows, reliability often matters more than just cost.

Which is the best OTP service provider in 2026?

The best OTP service provider depends on your use case.

  • For global scale and flexibility: Twilio, Infobip
  • For cost-effective APIs: Plivo
  • For India-focused SMS OTP: MSG91, Exotel

However, platforms like Message Central stand out by balancing global coverage, multi-channel fallback and ease of deployment, making them suitable for businesses that prioritize delivery reliability.

What is an OTP service provider?

An OTP service provider enables businesses to send temporary verification codes to users via channels like SMS, WhatsApp or voice to authenticate logins, transactions or sign-ups.

Modern OTP SMS service providers go beyond just sending messages, they ensure reliable delivery using optimized routing, retries and sometimes multi-channel fallback.

Ready to Get Started?

Build an effective communication funnel with Message Central.

Weekly Newsletter Right into Your Inbox

Envelope Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+17178379132
phone-callphone-call