SMS Links for Marketing Strategies

Profile Headshot of Amit Gairola
Amit Gairola

mins read

April 18, 2024

Using SMS Links for Marketing

Key Takeaways

  1. SMS links are the ones which are included in the content of an SMS template. You can simply put the URL in the content as hyperlinking is not allowed
  2. SMS links are used to ensure simplicity, improve efficiency, tracking metrics and also maintain space efficiency
  3. Using URL shorteners, placing and testing relevant links alongside watching SPAM triggers are some tips to ensure effective use of SMS links
  4. SMS links can be used for multiple use cases like promotional campaigns, surveys and feedback, product launches, event invitation etc.
  5. You can leverage Message Now's global connectivity for your business's SMS campaigns

What are SMS Links?

SMS links are the ones which are sent via an SMS i.e. they are embedded in the content of an SMS template. To quote an example, an SMS template that says:-

“Thank you for signing up with Message Central.  
As a next step, checkout our API documentation - You can get in touch with our team for any queries.”

On the contrary, hyperlinks are also similar. Although they are single/ double or any number of words leading the user to a specific link/ URL. For example:-

Hyperlink – Message Central  

URL -  

These types of hyperlinked texts are not allowed in SMS and URLs have to be placed as is. Although, to beautify the SMS content, there are some URL shorteners like bitly which can be used to reduce the overall length of the URL.

Texting links are particularly impactful because they marry the immediacy of SMS with the rich, multimedia capabilities of the internet.  

Why Use SMS Links?

The term SMS hyperlink is often used interchangeably with texting link, but it specifically refers to a web link that becomes clickable when included in a text message. This seamless integration of web content within an SMS message offers numerous benefits:

  1. Simplicity and Efficiency: Including a clickable link within a text message simplifies the user's journey. Recipients don't have to manually type in a URL or search for a specific web page—they can reach the desired location with a single tap.
  2. Enhanced Customer Engagement: Links within text messages can lead customers directly to your website, social media profiles, product pages, or any other online platform.
    This direct connection can significantly boost customer engagement and interaction, fostering a stronger relationship between your brand and its audience through SMS campaigns.
  3. Trackable Metrics: Many modern texting platforms offer link tracking capabilities. With this feature, you can see exactly how many recipients clicked on your link, helping you measure the effectiveness of your campaign and refine your strategy as needed.
    The CTAs i.e. the click through rates on these links are easily trackable to decide the efficacy or ROI on these SMS campaigns. These are generally available on SMS dashboard of your campaigns.
  4. Space-Efficient: SMS messages have a character limit, which can be a challenge when conveying detailed information. SMS links solve this issue as you can shorten these URLs. Some URL shorteners also provide branded shortened URLs.  

Crafting Effective SMS Links

Incorporating links into your SMS messages is a simple process. However, to ensure effectiveness and maintain a professional appearance, consider the following guidelines:

  1. Use URL Shorteners: Long URLs can consume a significant portion of your text message's character limit, leaving less room for your message. URL shorteners like Bitly, Rebrandly, or TinyURL can condense lengthy web addresses into more manageable links. Some shortening tools can also provide insights like click counts, aiding campaign analysis.
  2. Make Your Links Relevant: Ensure the links included in your messages are pertinent to the content. Irrelevant or misleading links can frustrate recipients and lead to a drop in engagement and trust.
  3. Test Your Links: Before sending out a text message blast, test your links to ensure they're working correctly and leading to the intended web page. Broken or incorrect links can harm your brand's reputation and frustrate your audience.
  4. Watch for Spam Triggers: Be cautious when using link shorteners, as some spam filters may flag messages containing shortened URLs because of increased irregularities like SMS phishing. To avoid this, consider using a branded link shortener, which can reduce delivery problems and enhance brand recognition.

Harnessing SMS Links for Marketing

Infographic Representing the Harnessing SMS Links for Marketing by Message Central.

SMS Marketing campaigns can significantly benefit from the use of SMS links. Here are some ways you can use texting links to enhance your marketing efforts:

  1. Promotional Campaigns: Share special offers, discounts, or flash sales directly with your audience. Include a link leading to the specific product or offer page to streamline the purchasing process in your promotional SMS.  
  2. Content Sharing: If you regularly publish blog posts, videos, or other content, send a text message with a hyperlink directing recipients to your latest piece. This can increase traffic to your site and keep your audience engaged with your brand.
  3. Event Invitations: Hosting a webinar, online workshop, or similar event? Send out a text message invitation with a link to the registration page. This can boost attendance and generate interest in your event.
  4. Surveys and Feedback: To gather customer feedback, send out a text message containing a link to an online survey or feedback form. This can provide valuable insights into your customers' experiences and expectations.
  5. Product Launches: If you're launching a new product or service, texting links can help spread the word. Include a link to the product page or a promotional video to pique your audience's interest.

Best Practices for Using Texting Links

To maximize the benefits of texting links, follow these best practices:

  1. Keep Your Message Clear and Concise: SMS messages should be short and to the point. Ensure your message clearly communicates its purpose and the action the recipient should take.
  2. Use a Strong Call to Action (CTA): Your CTA should encourage recipients to click on the link. Use persuasive language and emphasize the benefits of following the link.
  3. Test Your Links: Always test your links before sending them out. This can help you identify any issues and ensure the link leads to the correct page.
  4. Track Your Results: Use analytics to track how many recipients clicked on your link and what actions they took afterward. This can provide valuable insights into the effectiveness of your campaign and help you make necessary adjustments.
    You can use the SMS dashboard provided by your SMS API provider.  
  5. Ensure Mobile-Friendliness: Since your recipients will likely be clicking the link on their mobile devices, ensure the linked page is mobile-friendly. A page that doesn't display correctly on mobile devices can lead to frustration and lower engagement.

Get Started with SMS Campaigns with Message Now

Message Now is an SMS API provider by Message Central. The platform provides: -

  1. Developer friendly APIs
  2. Global connectivity  
  3. Best SMS Routes
  4. Highest success rate
  5. Competitive SMS rates

You can get in touch with the team to get started.  

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