Texting Trends to Watch in 2024

Profile Headshot of Mehak Dhingra
Mehak Dhingra

mins read

April 25, 2024

Preferred Channel for Receiving Marketing Messages

Key Takeaways

  1. According to a survey by Cisco, more than 35% people prefer receiving business messages via SMS
  2. AI will be integrated in texting to enhance personalization, engagement and conversions
  3. RCS is also an emerging technology which is set to take over several geographies with its rich media messaging capabilities
  4. Voice notes will also go mainstream in 2024. Voice will also see an emersion with AI
  5. AR and gamification will also see an uptrend to better engagement

Staying ahead of the latest trends is crucial for businesses. The same goes for SMS marketing, a powerful tool that allows businesses to reach customers directly and effectively using SMS API platforms. As we enter 2024, let's explore the exciting trends that will shape the future of SMS marketing.

According to Cisco Webex, a native app on mobile device still remains a preferred channel for approximately 40% adults. This makes SMS suitable for multiple cases including promotions and SMS verification.  

Here are a few trends for texting or a text blast in 2024:-

  1. Integration of AI for Enhanced Personalization
    Artificial intelligence (AI) has revolutionized various industries, and SMS marketing is no exception. In 2024, we can expect businesses to leverage AI-powered chatbots to automate customer interactions and provide personalized responses like there are in a personalized WhatsApp broadcast.
    These chatbots will analyze customer data, such as purchase history and browsing behavior, to craft tailored messages that feel like a friend whispering in the recipient's ear. This level of personalization enhances engagement and drives conversions.
  2. Two-Way Actionable Texting
    Gone are the days of one-way notifications. In 2024, businesses will leverage SMS as a platform for two-way communication and action. Imagine booking appointments, leaving reviews, or making purchases directly through text messages.  
    Brands will optimize their messaging flow with actionable buttons, creating a seamless and convenient customer experience through an SMS campaign.
  3. The Rise of RCS Messaging
    Rich Communication Services (RCS) messaging, for which you sometimes receive sent as SMS via server will gain wider adoption in 2024.
    Similar to popular messaging apps like WhatsApp and Messenger, RCS messaging enhances the traditional SMS experience by enabling rich visuals, group chats, and file sharing.  
    This means GIFs, memes, and product demos can be seamlessly integrated into conversations, making SMS interactions more engaging and dynamic. Effective usage of RCS vs SMS will also become a study for brands.
  4. The Shift to 10DLC
    In 2024, businesses will move away from shady-looking shortcodes and embrace A2P messaging 10DLCs (10-digit long codes). These long codes build trust and brand recognition, allowing businesses to present a more credible and approachable texting persona. With major carriers like Verizon and AT&T migrating to 10DLC, businesses can expect improved deliverability and increased customer trust.
  5. Global SMS Strategies
    As the world becomes more interconnected, businesses will adopt global SMS campaign strategies. They will tailor their messages to specific regions while maintaining a consistent global brand voice. By leveraging geolocation data, businesses can send targeted SMS messages that offer location-specific offers, event notifications, or relevant information. This level of customization enhances the relevance and effectiveness of SMS marketing campaigns.
  6. Voice Notes for Immediacy and Personality
    Voice notes, once reserved for urgent messages or shy texters, will go mainstream in 2024. Expect to see more voice notes woven into conversations, adding a touch of immediacy and personality to SMS interactions. Voice recognition technology will enable users to interact with SMS messages using voice commands, providing convenience and accessibility.
  7. Mobile Wallet Integration
    Integrating mobile wallet features within SMS marketing campaigns simplifies the customer journey. Businesses can include mobile coupons, loyalty cards, and payment reminders in their SMS messages, allowing users to conveniently access and redeem offers or make purchases directly from their mobile devices.
  8. Automation for Streamlined SMS Marketing
    Automation will continue to play a significant role in SMS marketing in 2024. Businesses can leverage automation tools to streamline their SMS marketing efforts, creating automated workflows and triggered messages based on user actions or events. This ensures timely and personalized communication, nurturing leads and increasing conversions.
  9. Augmented Reality (AR) Experiences
    By incorporating AR technology into SMS campaigns, businesses can offer interactive and immersive experiences to users. Virtual try-on experiences, product visualizations, or AR-powered games can captivate and engage recipients, creating memorable brand interactions.
  10. Gamification for Increased Engagement
    Gamification elements, such as contests, quizzes, and rewards, will be integrated into SMS marketing campaigns to encourage customer participation and loyalty. By leveraging gamification, businesses can increase engagement, generate excitement, and drive repeat interactions with their brand.
  11. Compliance and Data Privacy
    With increasing regulations around data privacy, businesses must ensure compliance when collecting and utilizing customer data for SMS marketing. Obtaining proper consent, implementing secure data management practices, and respecting privacy regulations are essential for maintaining trust and avoiding legal issues.
  12. Emojis and Visual Expressions
    Emojis have become an integral part of modern communication, including SMS messages. Businesses are incorporating emojis into their promotional texts to add emotional context, convey messages concisely, and create a friendly and relatable brand voice. This enhances engagement and connection with the audience.

By incorporating these SMS marketing trends into their strategies, businesses can stay relevant, stand out from the competition, and achieve success in the dynamic world of text marketing. As 2024 unfolds, be ready to embrace these trends and leverage SMS marketing to connect with customers in more impactful and personalized ways.

Remember, the key to successful SMS marketing lies in understanding your audience, crafting compelling messages, and staying ahead of the ever-evolving trends in the industry. So, get ready to unlock the full potential of SMS marketing in 2024 and beyond!

SMS Marketing with Message Now

Message Now is an SMS API platform by Message Central. The platform provides: -

  1. Direct operator connectivity  
  2. Best SMS routes
  3. Lowest SMS rates  
  4. High success rate
  5. Dedicated support

To start using Message Now SMS APIs, you can get in touch with the Message Central team.  

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