Why your Business Need WhatsApp Marketing Services

Profile Headshot of Satyam Gupta
Satyam Gupta

mins read

March 5, 2024

Most Popular Messenger Apps

Key Takeaways

  1. WhatsApp has been one of the most popular messaging apps with 2000 million users as of January 2024
  2. WhatsApp claims to have an open rate as high as 98% to give a push to full funnel marketing approach
  3. There are multiple benefits of WhatsApp marketing services including ease of use, better sales opportunities, wider reach, high conversion rate, brand exposure, international audience etc.
  4. WhatsApp marketing services can be sought by either through an agency or using WhatsApp marketing platforms like WhatsApp Now by Message Central
  5. A channel and a marketing opportunity as lucrative as WhatsApp should not be missed

Businesses have been using novel ways to reach out to customers in this hyper competitive environment. A method that has gained immense popularity is WhatsApp marketing services.  With over two billion monthly active users, WhatsApp has become a leading messaging platform worldwide. It offers a unique opportunity for businesses to engage with their customers in a more personal and effective manner with WhatsApp marketing campaigns.  WhatsApp has been one of the most popular messaging apps across the globe.

Infographic showing most popular Messenger Apps as of 2024 by Message Central

The Power of WhatsApp Marketing

WhatsApp marketing is a form of messenger marketing that helps businesses build customer relationships, enhance brand awareness, and reach a wider audience. It allows companies to leverage the popularity of WhatsApp and tap into its vast user base for their marketing campaigns. With its high open rate and instant communication capabilities, WhatsApp has become a preferred channel for businesses to connect with their customers.

WhatsApp claims to have an open rate as high as 98% while businesses maintain a full funnel approach to marketing in general.  

Benefits of WhatsApp Marketing Services

1. Secure and Fast:

WhatsApp is designed to be fast and reliable, enabling businesses to communicate with their customers in real-time. The WhatsApp marketing messages are encrypted, ensuring the privacy and security of customer data.

2. High Open Rate:

WhatsApp messages have an astonishing open rate of 98%. This means that the majority of messages sent through WhatsApp are read by users, providing businesses with a higher chance of engagement and response.

3. Easy to Use:

WhatsApp is user-friendly and easily accessible, making it a convenient marketing channel for businesses of all sizes. Its intuitive interface allows businesses to navigate through its features effortlessly.

4. Improved Customer Relationships:

WhatsApp messaging helps businesses establish stronger connections with their customers. Personalized WhatsApp communication and direct customer feedback contribute to enhanced customer satisfaction and loyalty.

5. Better Sales Opportunities:

WhatsApp marketing can significantly impact sales. By engaging customers, responding to queries, and creating a strong brand image, businesses can increase sales by up to 27%.

6. Cost-Effective:

WhatsApp is a cost-effective marketing tool, as businesses can start using it for free. The average user checks WhatsApp 23 times a day, ensuring that messages reach customers promptly.

7. Wider Reach:

WhatsApp has a massive user base, with availability in 180 countries. Its viral messaging capabilities and group messaging feature allow businesses to reach a broader audience. Although market penetration for some geographies is more like WhatsApp marketing in India.

8. Encourages Automation:

WhatsApp Business provides automation features that allow businesses to set up automated responses for common queries. This saves time and streamlines communication with customers.

9. Customer Insights:

WhatsApp Business offers valuable insights into customer behaviour, such as the number of messages sent, received, and read. This data can be used to refine marketing strategies and improve customer engagement.

10. Higher Conversion Rate:

WhatsApp marketing has been shown to increase conversion rates by 112.6%. By leveraging the power of messaging, businesses can drive more conversions and boost their bottom line.

11. Brand Exposure:

WhatsApp Business accounts provide additional brand exposure through a branded business profile. Businesses can showcase their logo, images, website URL, and product catalogs, enhancing their brand image. A WhatsApp green tick helps even more.

12.International Audience:

WhatsApp allows businesses to reach a global audience regardless of country codes. It offers a cost-effective way to expand into new markets and engage with customers worldwide.

These are just a few of the many benefits that businesses can reap from using WhatsApp marketing services. By harnessing the power of this popular messaging platform, businesses can connect with their customers on a more personal level and drive better results.

How to Get Started with WhatsApp Marketing Services

To get started with WhatsApp marketing services, businesses can utilize various tools and platforms designed specifically for this purpose. One such platform is WhatsApp Now, a modern customer data and marketing platform that helps restaurants and retailers grow their revenue and acquire more customers.

WhatsApp Now by Message Central offers a comprehensive WhatsApp campaign feature that allows businesses to create, customize, and auto-send WhatsApp marketing campaigns to their target customers.  

You can signup or free or get in touch with the team for any custom needs.
With pre-built templates, businesses can choose a desirable template and customize it with their own branding elements. The platform also provides performance insights for every campaign sent, allowing businesses to track their marketing efforts effectively.

In addition to WhatsApp campaigns, Message Central also offers SMS channel for marketing campaigns and SMS verification. This multi-channel approach ensures that businesses can reach their customers through various communication channels, maximizing their marketing reach and effectiveness.


WhatsApp marketing services have become an essential tool for businesses looking to connect with their customers in a more personalized and effective way. With its widespread popularity, high open rates, and secure communication capabilities, WhatsApp offers a unique opportunity for businesses to enhance their marketing efforts and drive better results.

By leveraging the benefits of WhatsApp marketing with a WhatsApp marketing software businesses can improve customer relationships, increase sales, and expand their reach to a wider audience. With the right platform, such as WhatsApp Now, businesses can streamline their WhatsApp marketing campaigns and achieve their marketing goals more efficiently.

So, don't miss out on the immense potential of WhatsApp marketing services. Embrace this powerful tool and take your business to new heights of success.

Ready to Get Started?

Build an effective communication funnel with Message Central.

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