The Future of Authentication

Profile Headshot of Sushanth P S
Sushanth P S

mins read

July 9, 2024

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Key Takeaways

  • The adoption of passwordless authentication methods has increased by 50% in the past year, significantly reducing the risk of password-related breaches.
  • Advanced authentication methods like biometrics, behavioural biometrics, and multi-factor authentication (MFA) offer higher security and a seamless user experience.
  • AI and ML play a crucial role in adaptive authentication, threat detection, and improving user experience by continuously monitoring and verifying user behaviour.
  • Future authentication methods such as FIDO2, zero trust architecture, and decentralized identity enhance security by eliminating reliance on passwords and central points of failure.
  • To adopt newer authentication methods, industries must invest in advanced technologies, educate users, implement multi-layered security, and ensure compliance with industry standards.

According to a recent study by Microsoft, the adoption of passwordless authentication methods has increased by 50% in the past year.  

Also, according to a 2023 Verizon study, 86% of web application breaches were caused by stolen passwords. Both these reports tell us about the current trend in the user authentication space, and the way in which the industry is headed.  

Businesses have understood the vulnerabilities of traditional methods like passwords, which are proven to be inadequate in the face of today’s sophisticated cyber threats.

Current Scenario of User Authentication

User authentication today primarily relies on passwords, two-factor authentication (2FA), and multi-factor authentication (MFA). While these methods provide a certain level of security, they are not foolproof.  

Passwords, in particular, are vulnerable to phishing attacks, brute force attacks, and poor user practices such as reusing passwords across multiple sites. SMS verify services have also been attacked by OTP interception.  

Future Outlook of Authentication

The future of authentication is moving towards more secure, user-friendly, and seamless methods.  
The focus is on eliminating passwords, which are seen as the weakest link in the security chain. OTP authentication has majorly replaced passwords. Businesses are moving towards advanced technologies that offer higher security and better user experience.  

Trends in the Market

  1. Passwordless Authentication:
    • Description: Methods like biometrics, hardware tokens, silent authentication, and magic links are gaining traction as they eliminate the need for passwords.
    • Benefit: Reduces the risk of password-related breaches and enhances user convenience.
    • Example: Microsoft’s Windows Hello and Apple’s Face ID are popular implementations of passwordless authentication.
  1. Biometric Authentication:
    • Description: Uses unique biological traits such as fingerprints, facial recognition, and iris scans for authentication.
    • Benefit: Provides high security and a seamless user experience.
    • Example: Biometric authentication is widely used in smartphones and banking apps.
  1. Behavioral Biometrics:
    • Description: Analyzes user behavior patterns such as typing rhythm, mouse movements, and device usage to authenticate users.
    • Benefit: Enhances security by continuously monitoring and verifying user behavior.
    • Example: Solutions like BioCatch leverage behavioral biometrics for fraud detection and user authentication.
  1. Multi-Factor Authentication (MFA):
    • Description: Combines multiple authentication factors to provide robust security.
    • Benefit: Significantly reduces the risk of unauthorized access.
    • Example: Google’s Advanced Protection Program uses a combination of physical security keys and other factors to secure user accounts.
  1. Silent Network Authentication
    • Description: SNA authenticates OTP in the background without requiring the user to put in the OTP separately.
    • Benefit: Better user onboarding and experience along with lesser chances of OTP fraud.
    • Example: Message Central’s new SNA technology reduces chances of OTP interception and fraud and also enables seamless user onboarding.

Role of AI and ML in the Authentication Space

Artificial Intelligence (AI) and Machine Learning (ML) are transforming the authentication landscape by providing more dynamic and intelligent security solutions.

  1. Adaptive Authentication:
    • Description: AI-driven systems adjust the level of authentication required based on the context and risk associated with each login attempt.
    • Benefit: Enhances security by adapting to the changing threat landscape.
    • Example: Adaptive authentication systems might require additional verification if a login attempt is made from an unfamiliar location.
  1. Threat Detection and Prevention:
    • Description: AI and ML analyze vast amounts of data to identify patterns and anomalies that indicate potential threats.
    • Benefit: Allows for real-time detection and mitigation of security threats.
    • Example: AI-powered security platforms can detect and block SMS phishing attempts and other malicious activities.
  1. Improving User Experience:
    • Description: AI and ML can streamline the authentication process by reducing the friction for legitimate users.
    • Benefit: Balances security with a smooth user experience.
    • Example: Intelligent authentication systems can remember trusted devices and locations, reducing the need for repeated verifications.

Examples of Future Methods of Authentication

  1. FIDO2 and WebAuthn:
    • Description: Standards developed by the FIDO Alliance that enable passwordless authentication using public key cryptography.
    • Benefit: Provides strong security without relying on passwords.
    • Example: Google Chrome and Microsoft Edge support FIDO2, allowing users to log in using security keys or biometrics.
  1. Zero Trust Architecture:
    • Description: A security model that requires verification of every device and user attempting to access resources, regardless of their location.
    • Benefit: Enhances security by continuously verifying trust.
    • Example: Organizations adopting zero trust models use continuous authentication and micro-segmentation to protect their networks.
  1. Decentralized Identity:
    • Description: Uses blockchain technology to give users control over their digital identities without relying on a central authority.
    • Benefit: Increases privacy and security by eliminating central points of failure.
    • Example: Projects like Microsoft’s ION are exploring decentralized identity solutions.

What Must Industries Do to Adopt Newer Authentication Methods?

  1. Invest in Technology: Organizations need to invest in advanced authentication technologies that offer higher security and better user experience.
  1. Educate Users: Educating users about the importance of secure authentication practices and how to use new authentication methods is crucial.
  1. Implement Multi-Layered Security: Combining various authentication methods can provide a multi-layered security approach that is more resilient against attacks like silent SMS attacks.
  1. Stay Compliant: Ensure that new authentication methods comply with industry standards and regulations to avoid legal and financial repercussions.


The future of authentication is promising, with innovations like passwordless authentication, FIDO, AI, and ML driving advancements in security and user experience. As cyber threats continue to evolve, industries must adopt newer, more robust authentication methods to protect sensitive data and ensure secure access.

By investing in advanced technologies, educating users, and implementing multi-layered security, organizations can stay ahead of emerging threats and safeguard their digital assets.

User Authentication with Message Central

Message Central is a CPaaS platform with an authentication suite. The platform facilitates OTP via multiple channels. This includes SMS, RCS and WhatsApp too.

You can get in touch with the team for APIs to get started.

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