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Send SMS with Pipedrive CRM Using Message Central

Send SMS with Pipedrive CRM Using Message Central

Profile Headshot of Aayush Bangali
Aayush Bangali

4
mins read

July 17, 2024

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Key Takeways

With Pipedrive integration, you can start using Message Central’s global SMS connectivity along with Pipedrive’s capabilities for your campaigns.

Prerequisites for Integration

Before you begin with integration, ensure you have:

  1. A Message Central account with SMS permissions
  2. A Pipedrive account  

Integration Steps

This process involves the following three significant steps:

  1. Message Central Account Details

The following details would be required. For this you need to create an account in Message Central. The following parameters are required:

Customer ID - You can get customer Id from Message Central home page

Email - This is the email with which you have created your account

Password - This is the password with which you have created your account

     2.   Installing & Setting up Message Central app on Pipedrive

Please follow the below steps to add install Message Central app: -

Step 1 - Open the Pipedrive Marketplace and search for "Message Central."

Step 2 - Click on "Authorize."

Step 3 - Then, click on "Allow and Install."

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Step 4 - Connecting your Pipedrive account with Message Central App

To integrate your account and start sending SMS, you need to add Message Central credentials in the above installed app.

  1. Go to “My apps” on top right corner of Pipedrive dashboard
  2. In Message Central app, click on three dots and then Settings
  3. In ‘Settings’ tab, enter the following keys with respective values
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Key Value
customerId Your Customer Id (from MessageCentral dashboard)
email Your Email (used for MessageCentral login)
password Your Password (used for MessageCentral password)

Step 5 - Click Save to save the details

Sending Single, Bulk SMS Broadcast and their Reporting

Sending single SMS using Message Central App

  1. Navigate to Contacts section of Pipedrive where you can see all saved contacts
  2. Click on any profile of saved contacts and his profile would open up
  3. Enter the following details:
    • Country Code and Mobile Number: Enter the country code and mobile number to which you want to send the test message
    • Enter the message template you want to send to your customers
      For testing you can use: (Sender ID – UTOMOB Message: Eg - Welcome to Message Central. We are delighted to have you here! - Powered by U2opia
      NOTE: You need to enter your whitelisted content or message which is approved  by DLT for your SenderID.
    • Click on “Send Message” and this message will get triggered to the entered number
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Sending Bulk broadcast SMS

  1. Navigate to Contacts section of Pipedrive where you can see all saved contacts
  2. Select all the profiles of the contacts you want to bulk broadcast SMS
  3. After selecting contacts, click on More icon(three dots) at top right corner
  4. Click on “SMS Campaign”
  1. Enter the following details:
    • Enter the message template you want to send to your customers
      For testing you can use: (Sender ID – UTOMOB Message: Eg - Welcome to Message Central. We are delighted to have you here! - Powered by U2opia)
    • Click on “SMS Message” and this message will get triggered to all the contacts selected

Sending Bulk Broadcast SMS

  1. Navigate to Contacts section of Pipedrive where you can see all saved contacts
  2. Click on More icon (three dots) at top right corner
  3. Click on “Campaign Report
  4. If you have sent any campaign previously, you can check the report. All mobile numbers will be visible and SMS status of profiles will be updated in a few minutes.

Frequently Asked Questions

How do I choose the right OTP service provider?

When selecting an OTP SMS service provider, focus on:

  • Delivery reliability and speed
  • Global coverage and local compliance
  • Multi-channel support and fallback
  • Ease of integration
  • Pricing transparency

The right provider should not just send OTPs but ensure they are delivered consistently across regions and networks.

Not all OTP SMS service providers are built the same.

Some optimize for cost, others for flexibility but very few balance delivery reliability, global coverage and ease of use. And that balance is what actually impacts whether your users receive OTPs on time.

If OTP is critical to your product, focus on:

  • reliable delivery (not just sending)
  • multi-channel fallback
  • scalability across regions

Try It for Yourself

Why is multi-channel OTP important?

Relying only on SMS can lead to failed verifications due to:

  • network issues
  • telecom filtering
  • device limitations

Multi-channel OTP systems (SMS + WhatsApp + voice) improve success rates by automatically retrying through alternative channels if one fails.

What is the best OTP SMS service provider in India?

Some of the commonly used OTP SMS service providers in India include MSG91, Exotel and 2Factor.

That said, India has additional challenges like DLT compliance and operator filtering. Platforms that handle these internally while also offering fallback options tend to provide more consistent OTP delivery.

Which is the cheapest OTP service provider?

Providers like Fast2SMS and 2Factor are often considered among the cheapest OTP service providers, especially in India.

However, lower pricing can come with trade-offs such as:

  • lower route quality
  • higher delivery delays
  • limited fallback options

For mission-critical OTP flows, reliability often matters more than just cost.

Which is the best OTP service provider in 2026?

The best OTP service provider depends on your use case.

  • For global scale and flexibility: Twilio, Infobip
  • For cost-effective APIs: Plivo
  • For India-focused SMS OTP: MSG91, Exotel

However, platforms like Message Central stand out by balancing global coverage, multi-channel fallback and ease of deployment, making them suitable for businesses that prioritize delivery reliability.

What is an OTP service provider?

An OTP service provider enables businesses to send temporary verification codes to users via channels like SMS, WhatsApp or voice to authenticate logins, transactions or sign-ups.

Modern OTP SMS service providers go beyond just sending messages, they ensure reliable delivery using optimized routing, retries and sometimes multi-channel fallback.

Ready to Get Started?

Build an effective communication funnel with Message Central.

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